Five University of Arkansas at Pine Bluff (UAPB) students gained valuable real-world insights into the retail industry at the National Retail Federation Student Program in New York City.this article highlights the experiences of Jonathan Black-ross, Gabrielle Hightower, Kerrah Charles, Gerald Shimo, and Simon Chambo, offering a glimpse into the program’s impact and providing a unique perspective on the future of retail. Discover how these bright students are preparing to shape the landscape of the retail business.
UAPB Students Gain Retail Insights at National conference
New York City, NY – April 7, 2025
Conference Highlights
Five students from the University of Arkansas at Pine Bluff (UAPB) recently participated in the National Retail Federation (NRF) Student Program in New York City. The program connects students with major retail brands, offering invaluable industry exposure.
- Participants: Jonathan Black-ross, Gabrielle Hightower, Kerrah Charles, Gerald Shimo, and Simon Chambo.
- Focus: Exploring retail trends, career pathways, and the impact of technology.
- Key Takeaway: Bridging the gap between academic studies and real-world applications.
Faculty Insights
Jane Opiri, associate professor and merchandising, textiles and design program coordinator at UAPB, emphasized the program’s significance. Attending the NRF Foundation Student Program was an invaluable chance for our students to connect with industry leaders, gain insights into the latest retail trends and explore career pathways beyond the classroom.
She added that exposure to real-world applications of their studies, including advancements in artificial intelligence (AI) technology, helps bridge the gap between education and industry, inspiring them to think innovatively about their futures.
Opiri noted the conference enhances understanding of business operations, marketing strategies, leadership skills, and technology, preparing students for the job market.
Student Perspectives
Kerrah Charles: Broadened Horizons
Charles, a senior majoring in merchandising, textiles and design, found the trip transformative. My main takeaway from the national Retail Federation Conference is the new career perspective I obtained.
She explained, All the speakers were very obvious about their beginnings before achieving success, which gave me complete confidence in my future. I now see there is space for everyone to succeed in retail.
Charles plans to work as a merchandise displayer for a large chain store after graduation.
simon chambo: Technology’s pivotal Role
Chambo, a sophomore majoring in computer science, highlighted the impact of technology. It was amazing to realise how pivotal technology is to the life cycle of products.
He was especially intrigued by digital twin technology and data analytics. I was fascinated to learn how they predict and adapt to trends in style using this technology. I also was intrigued by discussions on leveraging data analytics to drive personalized marketing strategies and improve customer experiences.
Chambo also noted the importance of leadership and networking. Aside from the tech segments, the program also emphasized the importance of leadership and adaptability in a rapidly changing business surroundings. Additionally, the networking opportunities allowed me to connect with professionals and fellow students, providing valuable insights into current trends and future innovations in retail.
He aims to work as a software engineer, focusing on customer-centric strategies and advanced technologies. I’m particularly interested in positions were I can contribute to developing customer-centric strategies and integrating advanced technologies to enhance operational efficiency.Whether it’s within a leading retail organization or a forward-thinking startup, I look forward to being at the forefront of transforming the retail landscape.
Gerald Shimo: AI Revolutionizing Retail
Shimo, also a sophomore in computer science and the 2025 NRF student program ambassador at UAPB, emphasized the AI revolution. Being in attendance for this program makes me feel like I can go so far. There is space for everyone to succeed in retail. Attending the NRF foundation inspires, opens minds and gives inside knowledge.
He attended sessions on AI-driven personalization,predictive analytics,and automation. It was incredible to see how companies use technology to enhance customer experiences. I’ve always viewed AI from a more technical perspective, but NRF opened my eyes to its real-world business applications, from chatbots handling customer service to AI optimizing supply chains.
Beyond technology, Shimo recognized the power of storytelling. I attended a session where retail executives spoke about how brands connect with customers on an emotional level — something that data alone can’t accomplish.This gave me a fresh perspective on how businesses leverage psychology and technology together.
Networking was also a highlight. Meeting industry leaders, fellow students and recruiters was inspiring and eye-opening. I had the chance to talk to professionals from significant retail and tech companies such as Kohl’s,Walmart,Amazon and Target. Hearing about their career journeys reassured me that there are many paths to success. The best advice I received? Stay adaptable and always be open to learning.
Shimo envisions a career in AI advancement, data science, or software engineering, with entrepreneurial aspirations. This conference showed me that the best innovations often come from people who think outside the box. More than anything, this experience reaffirmed that I want to keep learning, building and pushing boundaries. I’m incredibly grateful to the NRF Foundation for this opportunity, and I hope to use what I’ve learned to impact my future career.
Grant Support
Travel expenses were partially funded by the 1890 Capacity Building Grants program, administered by the U.S. Department of Agriculture’s national Institute of Food and Agriculture. This program strengthens teaching, research, and extension programs in food and agricultural sciences at 1890 land-grant institutions.
