Tractor Zoom Webinar to Analyze Ag Equipment Market and Loan Trends
Equipment dealers and agricultural lenders facing 2027 must manage tighter farm income, shifting trade policies, and an unfinished federal Farm Bill, according to an upcoming educational webinar hosted by Tractor Zoom. While farm income is down, it still tracks above long-run averages while farmland values hold steady and China resumes soybean purchases, creating distinct questions around buyer demand and loan performance.
To unpack these economic variables, Tractor Zoom will host a free live Zoom session titled “Finishing 2026 Strong: What the market, the election, and farm income mean for you” on Wednesday, Oct. 21, at 11 a.m. CT. Andy Campbell, Director of Insights at Tractor Zoom, will host the discussion alongside guest expert Wesley Davis, Partner and Chief Ag Economist at Meridian Ag Advisors.
Evaluating Equipment Demand and Credit Risk
The October webinar aims to translate macroeconomic forces into concrete operational realities for the agricultural sector. Campbell and Davis will analyze whether current farm income projections will hold through year-end and examine how heavily producers rely on government support to service existing debt and purchase machinery. For equipment dealerships, the session will focus on buyer behavior and demand. For agricultural lenders, the discussion will address credit risk and overall loan performance heading into the next calendar year.
“This has been a challenging market, but it isn’t hopeless nor is it simple,” Andy Campbell said. “The biggest risk is standing still while the rest of the game is shifting. We want dealers and lenders to leave with a clear read on what’s moving the market now and into next year, so they can make trade, capital, and credit decisions for 2027 with confidence.”
The virtual event is specifically tailored for dealer principals, owners, leadership teams, sales and used-equipment managers, and ag lenders such as chief credit officers, bank presidents, and chief financial officers. Participants will have the opportunity to engage in live polling and submit direct questions to the hosts.
Tractor Zoom Opens Registration for Live Event
The session arrives as organizations across the farm belt weigh the impacts of an impending national election and delayed federal legislation on capital expenditure. Registration for the live event is currently open online.
Headquartered in West Des Moines, Iowa, Tractor Zoom provides market intelligence, valuation tools, and inventory platforms for heavy machinery and farm equipment. According to company background data, its database tracks more than $75 billion in equipment sales across over 73 percent of used equipment suppliers in the U.S.