Tottenham Hotspur have announced a multi-year partnership with global online trading platform Infinox, adding to a wave of commercial deals across European and South American soccer. The agreement will see Infinox branding featured prominently at Tottenham Hotspur Stadium, alongside hospitality offerings, collaborative content, and activations across digital and social media platforms.
Infinox highlighted Tottenham’s international fanbase, particularly in the Asia-Pacific region, as a key factor in the deal. “Tottenham Hotspur has built a genuinely international audience, particularly in markets where digital financial participation is growing quickly,” said Infinox chief marketing officer Elena Moiseeva. “This partnership reflects our focus on engaging globally mobile, informed clients through trusted, regulated platforms.”
The partnership is particularly relevant given the club’s strong following in South Korea, largely attributed to former captain Son Heung-Min. Founded in 2009, Infinox currently operates in 15 territories across the UK, Asia, the Middle East, and Latin America.
A Tottenham Hotspur spokesperson stated that Infinox’s international presence and focus on regulated financial services align with the club’s global engagement strategy. “Partnerships of this nature play an important role in how we connect with international audiences,” the spokesperson said.
Infinox previously held a partnership with the BWT Alpine Formula 1 motor racing organization and its associated World Endurance team.
Elsewhere, Spanish La Liga giants Real Madrid have partnered with social media platform X, formerly known as Twitter, to promote “Real Talks,” a new documentary series. All ten episodes will be released exclusively on X, accompanied by player Q&A sessions and additional content, timed to coincide with key fixtures during the 2025-26 season. Real Madrid boasts a combined following of 87 million across its various X accounts, with 49 million followers on its main handle.
Mitchell Smith, global head of content partnerships at X, stated, “As we continue to look for new ways to fuel fandom, and foster authentic connections on X, we are honored to partner with Real Madrid to bring this electric, community-driven series to life.”
Real Madrid recently announced a global partnership with Roborock, a home robotics brand, extending through 2028.
German Bundesliga champions FC Bayern Munich have renewed their partnership with energy and climate solutions firm Viessmann ahead of schedule. Viessmann, the club’s official climate partner, has already installed 19 heat pump systems at the Allianz Arena and will continue to implement technological advancements to support the club’s sustainability goals. The initial partnership, focused on the Chinese market in 2018, has since expanded.
Rouven Kasper, Bayern’s board member for marketing and sales, explained, “Together, we have already achieved a great deal in the field of efficient and innovative climate solutions in the past, and we will continue to build on this foundation. We see Viessmann as the ideal partner to further advance our environmental and climate protection goals. For FC Bayern, economic decisions go hand in hand with social and environmental awareness.”
In South America, Brazilian Serie A side Corinthians have secured a single-year partnership with Chinese electric vehicle manufacturer BYD. BYD’s branding will be featured on the shoulder of Corinthians’ kits throughout the 2026 campaign, which began on January 28. The two organizations previously agreed to one-off sponsorship deals for December’s Copa do Brasil final and February 1’s Supercopa Rei super cup, both of which Corinthians won. BYD, currently constructing a manufacturing plant in Brazil, has also partnered with Rio de Janeiro side Flamengo as it increases its sponsorship activity in the country.
Tottenham currently sit 15th in the English Premier League after 25 games.
