Yahoo Updates Data Practices, Giving Users more Control Over Personal Details
HELSINKI, Finland – December 4, 2025, 09:15 EET – Yahoo is informing users of updates to its data practices, providing increased transparency and control over how personal information is collected and used. The changes, effective immediately, detail how Yahoo and its partners leverage data for personalized advertising, content recommendations, and service progress. This comes amid growing global scrutiny of data privacy and evolving regulations like the European Union’s General Data Protection Regulation (GDPR).
Yahoo, a component of the Yahoo group, utilizes data points including location information, IP addresses, and browsing history to tailor user experiences. This data is also employed to measure advertising effectiveness, analyze audience demographics, and refine its suite of services. Users are now presented with clear options to manage these preferences, reflecting a broader industry trend toward user-centric data control. The update impacts millions of yahoo users globally, particularly those within the European Economic Area.
Users now have three primary choices: accept all data usage, reject all non-essential data usage, or customize thier privacy settings thru a dedicated “Manage Privacy Settings” portal. Rejecting all non-essential usage will limit personalized advertising and content.
Yahoo emphasizes that users can modify their consent at any time via links within its websites and applications.Further details regarding Yahoo’s data handling practices are available in its updated privacy Policy and Cookie Policy, accessible through links provided to users. These policies outline the specific types of data collected,how it is used,and the rights users have regarding their personal information.
