Yahoo Updates Data Practices, Giving Users More Control Over Personal Facts
HELSINKI, Finland – November 12, 2025, 12:22:16 EET – Yahoo is informing users of updates to its data practices, providing increased clarity and control over how personal information is collected and used. The changes, detailed in a newly presented consent notice, outline how Yahoo leverages data for personalized advertising, content recommendations, and service growth, while also offering options for users to limit such tracking.
Yahoo,a component of the Yahoo group,utilizes precise location data alongside other personal identifiers – including IP addresses and browsing/search history – for analytics purposes. This data fuels targeted advertising and content delivery, enables measurement of advertising effectiveness, facilitates audience research, and supports ongoing service improvements. The update comes amid heightened scrutiny of data privacy practices and evolving regulations like the General Data Protection Regulation (GDPR), impacting how tech companies operate within the European Union and beyond. Millions of Yahoo users across Finland and globally are affected by these changes, with the potential to reshape their online experience.
Users now have the explicit option to reject the use of cookies and personal data for these expanded purposes by selecting “Hylkää kaikki” (Reject all). Alternatively, they can customize their preferences via “Hallitse tietosuoja-asetuksia” (Manage privacy settings). These choices can be revisited and modified at any time through links found on Yahoo’s websites and applications.
Further details regarding Yahoo’s data handling procedures are available in its privacy policy (https://currently.att.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_d2f1bd81-6198-412e-9301-2062f9616a04&userType=NON_REG) and cookie policy ([https://currently.att.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_d2f1bd81-6198-412e-9301-2062f9616a04&userType=NON_REG](https://currently.att.yahoo.com/redirect?to=https%3A%2F%2Flegal.yahoo.com%2Fie%2Ffi%2Fyahoo%2Fprivacy%2Fcookies%2Findex.html&brandDomain=&brandId=yahoo&tos=eu&step=&sessionId=3_cc-session_d2f1bd81-6198-412e-9
