Klaviyo Users Face Stricter WhatsApp Opt-In Requirements to Avoid Messaging Limits
SAN FRANCISCO, CA – Businesses utilizing Klaviyo to send marketing and informational messages via WhatsApp must now adhere to stringent double opt-in procedures to maintain compliance with Meta’s WhatsApp Business Policy and avoid per-user messaging limitations. The update, detailed in Klaviyo’s Customer Center, emphasizes the necessity of explicit consent and clear dialog with subscribers.
These changes are critical for businesses relying on WhatsApp for customer engagement. Meta imposes limits on marketing messages sent to users who haven’t explicitly opted in, and non-compliance can result in reduced reach and potential account restrictions. The update aims to equip Klaviyo users with the knowlege to navigate these requirements effectively, ensuring continued access to WhatsApp’s broad audience.
Understanding WhatsApp Double Opt-In
To remain compliant, Klaviyo users must ensure all WhatsApp subscribers have actively opted in and provided verifiable consent. Businesses can only contact users who have both provided their phone number and explicitly agreed to receive messages. A proper opt-in process requires:
* Clearly stating the subscriber is signing up for a WhatsApp messaging programme.
* Identifying the business name.
Furthermore, opt-in confirmation replies must utilize supported keywords – such as “YES,” “JA,” or “OUI” – which can be managed within Settings > WhatsApp > Keyword Settings > Compliance Keywords in Klaviyo. Double opt-in confirmation messages are restricted to a single language.
Avoiding Messaging Limits with Transaction Templates
Klaviyo highlights that utilizing transaction templates can circumvent per-user marketing message limitations imposed by Meta. These templates,as outlined in Meta’s documentation, offer a pathway to bypass certain restrictions.
Best Practices for Compliance and Trust
Klaviyo recommends the following best practices:
* Be transparent about message types.
* Provide clear unsubscribe instructions (e.g., “Reply ‘Stop’ to unsubscribe”).
* ensure opt-in and opt-out processes are user-kind.
* Set clear expectations regarding message frequency and purpose.
