Utah 2034 Logo Designer Defends Design, Explains Transitional Nature Following Public Criticism
SALT LAKE CITY – The designer behind the recently unveiled Utah 2034 Olympic and paralympic logo is addressing public criticism and clarifying the reasoning behind its current black and white aesthetic. Katheryn Mazzolini, speaking about the logo’s initial reception, acknowledged the conversation surrounding the design but emphasized its temporary nature and the accessibility considerations informing its creation.
The logo, revealed last week, has drawn mixed reactions online. Mazzolini explained the colour scheme was intentionally chosen based on feedback from Paralympic representatives, prioritizing high-contrast visuals to aid athletes with visual impairments navigating competition spaces. “We had meetings with Paralympic representatives,” she said. “They educated us on how to make the logo better for all.”
However, the logo is not a permanent fixture. Due to Los Angeles 2028 holding branding and marketing rights for U.S. Olympic and Paralympic efforts until after their Games,Utah is currently utilizing a transitional logo. This practice,recently approved by the International Olympic and Paralympic Commitee,allows Utah to establish an identity while planning for the 2034 Games,which were awarded in summer 2024 – nearly a decade before the Opening Ceremony.
“It is vrey crucial that we represent according to the guidelines that they give to us and that they have also approved of what we call a transition logo, because we are just starting as an organizing committee,” Mazzolini stated. “We are guardians of these stunning marks, the Olympics rings, the Paralympic agitos, on behalf of the international Olympic committee and International Paralympic Committee.”
A finalized logo, incorporating color, is slated for release in 2029 after the conclusion of LA28. Mazzolini indicated the permanent design may also differ from the current iteration, allowing for a “slow and steady role to evolve the look of Utah 2034.”
Despite the criticism, Mazzolini expressed optimism, viewing the public discourse as a valuable part of the creative process. She noted observing positive engagement with the logo firsthand, particularly among younger generations unfamiliar with the 2002 Salt Lake City Games. “I was giving out stickers to the kids,and it was so beautiful to see everyone had these moments,” she said. “It really is important that people want to connect with it and make it their own.”
The transitional logo is currently featured at public events,the airport,and Utah 2034 committee meetings,with merchandise already available at several Utah Olympic venues. The online discussion surrounding the logo is expected to continue as planning for the 2034 Games progresses.
