samsung Announces Galaxy XR Unveiling for July 10th, Challenging Apple in Mixed Reality
Seoul, South Korea – June 24, 2024 – Samsung has officially set a date to unveil its highly anticipated mixed reality headset, dubbed Galaxy XR (previously known as Project Moohan), on July 10th. The announcement signals Samsung’s direct entry into the burgeoning spatial computing market, positioning the device as a potential competitor to Apple’s Vision Pro.
This launch is poised to reshape the AR/VR landscape by leveraging the widespread adoption of Android XR, Google’s operating system designed to power the next generation of immersive experiences. unlike the Apple vision Pro’s relatively closed ecosystem,Samsung’s headset aims to capitalize on the open nature of Android XR,promising seamless integration with existing smartphone applications and a familiar user experience for a broader audience. The move is notable for consumers and developers alike, potentially accelerating the growth of mixed reality by lowering compatibility barriers.
Samsung’s strategy centers on replicating the success of its mobile operating system - convincing manufacturers to adopt Android XR as the standard platform for AR/VR devices, rather then pursuing proprietary systems. A key advantage of this approach is the potential for near-perfect compatibility with smartphones and everyday applications, addressing a noted limitation of current high-end headsets.
Though, key details surrounding the Galaxy XR remain undisclosed. It is currently unclear how reliant the device will be on a connected smartphone, or what power source it will utilize. While Samsung is generally known for offering more affordable products than Apple, the company has cautioned that this price advantage may not extend to this innovative new category.
Despite the upcoming reveal, consumers likely won’t be able to purchase the Galaxy XR promptly. Following a pattern established with previous product launches, Samsung anticipates a market release in mid-2026.
