ASUS Boosts ROG Ally Production to Meet Surging Demand
Taipei, Taiwan – ASUS is ramping up production of its ROG Ally handheld gaming device to address unexpectedly high demand, especially for the higher-end model. The company reports the premium version of the ROG Ally is currently experiencing supply shortages as sales exceed initial forecasts.
Launched earlier this year,the ROG Ally has quickly gained traction among gamers seeking a portable PC gaming experience. While the device’s price point sparked initial discussion, ASUS confirms the superior model is proving to be the best-selling configuration.This strong market response signals a growing appetite for powerful handheld gaming PCs and positions the ROG Ally as a key player in the emerging market.
According to ASUS documentation, “Since its launch we have seen an extremely positive response from the market.” The company specifically noted that demand for the high-end premium models “has exceeded our expectations,” leading to current stock limitations. ASUS is actively collaborating with component suppliers to increase output and resolve the existing supply gap, anticipating further sales growth during the upcoming Christmas season.
