CBS Sports Sees Record Viewership for NWSL and SailGP Events
CBS Sports experienced significant viewership gains in November, with both the National Women’s Soccer League (NWSL) and SailGP achieving record audience numbers on the network’s platforms. These increases highlight growing fan engagement with both leagues as they continue to expand their reach.
The NWSL Championship match between the Portland Thorns and Kansas City Current on November 12th drew an average audience of 903,000 viewers on CBS, marking the most-watched NWSL game in the network’s history.Concurrently, SailGP’s event in Cádiz, spain, set a new viewership benchmark for the league on CBS Sports network, though specific numbers were not disclosed. These records come as both leagues benefit from increased media exposure and a rising profile in the sports landscape.
meanwhile,amazon confirmed at SportsPro Media Summit in madrid that its first European primetime NBA game set a viewership record for the continent. UK pay-TV network TNT Sports gained its best ever rugby union audience for the Autumn Nations Series game between England and New Zealand on November 15th. The peak audience for the game beat the previous viewership high set last year by 27 per cent. Jannik Sinner’s win in the ATP Finals decider over Carlos Alcaraz became the most watched tennis game ever in Italy, with over 6.7 million linear TV viewers tuning in on November 16th, achieving a combined reach of seven million across linear and digital channels. The Women’s Super League (WSL) game between Chelsea and Arsenal reportedly drew an average audience of 71,000 on Sky Sports on November 8th, though the league remains committed to its Sunday lunchtime slot.
