Mercadona Dubbed a “Cultural Phenomenon” in New USDA Report
Valencia, Spain - Mercadona, Spain’s leading supermarket chain, has been identified as a “cultural reference” influencing consumer purchasing habits, according to a recent report by the United States Department of Agriculture (USDA). The Retail Foods Spain 2025 study, released by the USDA’s Foreign Agricultural Service (FAS), highlights Mercadona’s dominance in the Spanish market and its unique buisness model.
The report details Mercadona’s considerable lead over competitors, estimating 2024 sales of $34.5 billion – tripling those of Carrefour,its closest rival. this success is attributed to the company’s focus on efficiency, local presence, and competitive pricing.The USDA’s analysis comes as part of a broader effort to provide U.S. exporters with strategic insights into foreign food retail markets, identifying opportunities for american products.
A key driver of Mercadona’s success is its strong own-brand portfolio, particularly the hacendado line. Spain exhibits a high preference for white label products, with households allocating 44% of their grocery budget to them, further solidifying Mercadona’s market position.
The retail Foods Spain 2025 report forecasts moderate growth in the sector for 2025, fueled by the expansion of omnichannel commerce – a blend of online and in-store shopping – and increasing consumer demand for convenient and healthy food options.Consumers are increasingly combining online ordering for bulk purchases with visits to physical stores for fresh produce, all while prioritizing affordability in the current economic climate.
