picard’s €5.30 Dish is Flying Off Shelves as Families Seek Budget-Friendly winter Warmth
PARIS – As winter descends and household budgets tighten, a prepared Italian stir-fry sold for €5.30 at Picard is becoming a runaway success, consistently emptying shelves across France. The dish’s affordability and versatility are driving its popularity with families, singles, and seniors alike, making it one of the brand’s best-selling items.
The prepared meal offers a solution to the rising cost of living, providing a complete meal or a convenient side dish for under €6. Picard is reportedly maintaining meaningful stock levels to meet the sustained demand. But the appeal extends beyond price; the dish’s adaptability to various cooking methods – microwave (6 minutes at 900W), pan-frying, or air fryer (10-12 minutes at 180°C) – and its transgenerational appeal are key factors in its success.
According to Women’s Journal, the dish’s “culinary versatility” allows consumers to tailor preparation to their preferences and available equipment. Anna, a Picard customer, describes it as her “backup meal when I don’t have anything planned for the office.” pleine Vie reports the dish is a popular choice during colder months, fitting into both fast lunches and family dinners.
The product’s popularity isn’t limited to families with children; grandparents are frequently offering it to their grandchildren, establishing comforting culinary traditions. This broad appeal underscores the dish’s enduring practicality and comforting character, making it a staple for diverse household configurations.
