erewhon Customers Can Score Free Juice by Thanking ‘sal Saperstein’
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Los Angeles residents have a new incentive to visit Erewhon Market, the upscale grocery chain. Starting August 15, customers who recite specific phrases linked to Apple TV+ series will receive complimentary green or blue juice, while supplies last. This strategic marketing campaign aims to boost visibility for the critically acclaimed shows The Studio and Severance.
The Promotion: A Nod to Apple TV+ Series
The promotion centers around two popular Apple TV+ shows. To receive a free green juice, patrons must say, “Thank you, Sal Saperstein.” This references a memorable scene from The Studio,where bryan Cranston’s character,Griffin Mill,urgently demands a green juice during a job interview with seth Rogen’s character,Matt Remick.
Customers seeking a blue juice can redeem the offer by stating, “The work is mysterious and vital,” a line echoing the central premise of the psychological thriller Severance.
Did You Know?
Both series explore themes of corporate culture and the complexities of work-life balance, resonating with a broad audience.
Emmy Recognition and Campaign Timing
The timing of this promotion coincides with the Emmy voting period.The Studio has garnered 23 nominations,while Severance has received 27,positioning both shows as frontrunners in their respective categories. Voting begins on Monday, making this a crucial moment for Apple TV+ to amplify its reach and influence.
Participating Erewhon locations
The free juice offer is available at five Erewhon Market locations throughout Los Angeles:
| Location | Address |
|---|---|
| Erewhon Beverly Hills | 339 N Beverly Dr,Beverly Hills,90210 |
| Erewhon Grove | 7660 Beverly Blvd A,los Angeles,90036 |
| Erewhon Studio City | 12833 Ventura Blvd Suite #105,Studio City,91604 |
| Erewhon Venice | 585 Venice Blvd., Venice, 90291 |
| Erewhon Silver Lake | 4121 Santa Monica Blvd, Los Angeles, CA 90029 |
This campaign leverages the popularity of Erewhon, a favorite among health-conscious consumers and celebrities, to generate buzz and drive engagement with Apple TV+ content.
Pro Tip:
Arrive early at participating locations, as the free juice offer is subject to availability.
What impact will this creative promotion have on Emmy voting? And how will Apple TV+ continue to innovate its marketing strategies to reach wider audiences?
The convergence of entertainment and experiential marketing is a growing trend. Brands are increasingly seeking innovative ways to connect with consumers beyond customary advertising, creating immersive experiences that foster brand loyalty. This strategy aligns with broader shifts in consumer behavior, where authenticity and engagement are highly valued. The success of this campaign could inspire similar initiatives across various industries.
Frequently Asked Questions
- What is the “Sal Saperstein” promotion? It’s a campaign by apple TV+ offering free green juice at Erewhon Market when customers say “Thank you, Sal Saperstein.”
- Which Apple TV+ shows are featured in this promotion? The Studio and Severance are the shows being highlighted.
- Where can I redeem the free juice offer? At five Erewhon Market locations in the Los Angeles area.
- What phrase do I use for a blue juice? Say “The work is mysterious and critically important.”
- When does the promotion start? The promotion began on August 15.
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