Home » Health » Title: FDA Cracks Down on Telehealth Drug Advertising, Targets Hims & Hers

Title: FDA Cracks Down on Telehealth Drug Advertising, Targets Hims & Hers

by Dr. Michael Lee – Health Editor

FDA Cracks Down on Telehealth Companies Over⁢ Compounded Obesity⁢ Drugs,Drug Advertising

WASHINGTON – The Food and Drug Management is intensifying its ​scrutiny of ⁤telehealth companies and pharmaceutical advertising,issuing recent warning letters to firms including‍ Hims and AstraZeneca,signaling ⁣a broader⁣ effort to regulate⁣ direct-to-consumer drug promotion and the burgeoning market ​for compounded medications.

The FDA’s actions ‍center on two key areas: the marketing of compounded versions of GLP-1 drugs-originally intended for diabetes ​but‌ increasingly used for weight loss-and the presentation of‍ drug side‌ effects in television ⁣advertisements.

While the FDA initially permitted “compounding,” or customized ⁣drug production, to address a shortage of FDA-approved GLP-1 medications, the agency recently ‍persistent a shortage no longer exists. Compounding⁤ is now only permissible when a prescription is specifically tailored to ⁣an individual patient’s needs. However, companies like Hims ​have been offering “personalized” dosages and formulations, claiming ​additional benefits. ⁤The FDA’s letters‌ challenge this practice.

Separately, the FDA⁣ took issue⁣ with⁢ a television‌ advertisement for AstraZeneca’s FluMist vaccine, stating that ​”background ‍music ​and visual distractions” undermined clear interaction of potential side effects. The ‌letter, signed​ by FDA vaccine chief Dr. ​Vinay ⁤Prasad, came after ​his recent return ​to the agency following a ⁤brief ⁢administrative ⁣leave.

The FDA’s move follows long-standing ⁣concerns from researchers and ⁤consumer advocates that upbeat imagery in drug ‍ads frequently enough overshadows crucial‌ information about risks. Studies ⁤have also indicated that exposure to such advertising increases patient requests for medications, even when they don’t meet prescribing criteria. The American Medical‌ Association ⁤supported⁣ a ban on direct-to-consumer television ⁣drug advertising in 2015, citing its role in driving demand for newer, more expensive medications.

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