Nintendo of America President Doug Bowser to Step down, Pritchard Named Successor
REDMOND, WA – September 26, 2024 – Doug Bowser, President of Nintendo of America, announced today he will be retiring, concluding a pivotal chapter for the gaming giant. The company simultaneously revealed that Pritchard will assume the role, marking a historic first for Nintendo with it’s first female president.
Bowser’s departure comes after a period of meaningful growth and innovation for Nintendo of America, overseeing the launches of blockbuster consoles like the Nintendo Switch and critically acclaimed games.His leadership navigated the company through unprecedented demand and global supply chain challenges. The transition is planned,ensuring continued momentum for Nintendo’s ongoing projects and future releases,impacting millions of players worldwide and the company’s considerable market position.
“Leading Nintendo of America was the greatest honor of my life, and I am proud of what our team has achieved in cooperative results and experiences we created for consumers,” Bowser stated in a press release. He fondly recalled his early gaming experiences with the arcade version of Donkey Kong, noting that Nintendo and its offerings have remained a lifelong passion for him and his family.
pritchard expressed gratitude for the opportunity,acknowledging Bowser’s mentorship. ”Doug was a fantastic mentor, and I look forward to building upon the astonishing foundation he helped establish,” she said. “With characters and worlds that offer something to everyone, my focus will be to continue to build the legacy of Nintendo’s surprises and joys for our longtime fans, while we welcome new players into the Nintendo family.”
Notably, Bowser’s name is synonymous with Nintendo’s most recognizable villain, a coincidence often remarked upon. He succeeded Reggie Fils-Aimé, a beloved figure remembered for his charismatic presence and memorable presentations. Fils-Aimé’s influence continues to resonate with Nintendo fans.Pritchard’s appointment represents a significant milestone, breaking new ground within the company’s leadership structure.
