google Reconsiders Smart Speaker Strategy as Market Faces Gemini-Era Questions
MOUNTAIN VIEW, CA – September 19, 2025 – Google is weighing the future of its smart speaker lineup as a potential new device launch next month sparks debate over the relevance of dedicated smart speakers in a rapidly evolving tech landscape. The company’s internal discussions, revealed on the latest episode of the 9to5Google podcast “Pixelated,” center on whether a Gemini-powered smart speaker aligns with current consumer needs adn if the market-once booming-can be revitalized.
The smart speaker market has matured sence its peak, with existing devices like the Nest Mini aging and consumers increasingly turning to smartphones and smart displays for voice assistance. This shift raises critical questions for Google: Do consumers need to replace their current smart speakers? Is a screen essential for a modern smart speaker to offer compelling value? And, fundamentally, should Google continue investing in a product category facing increasing competition from multi-functional devices? The answers will shape Google’s strategy in the smart home space and perhaps redefine how users interact with Google Assistant.
on episode 70 of “pixelated,” hosts Abner, Damien, and Will explored these questions, dissecting the potential benefits and drawbacks of a new smart speaker. They debated whether a Gemini-powered device could offer a important enough upgrade to entice users, and whether a smart display is now a prerequisite for a worthwhile smart home experience.
Key discussion points from the podcast include:
* The Gemini Factor: How does integrating Google’s advanced Gemini AI model into a smart speaker change the value proposition?
* Nest Mini Replacement Cycle: Are consumers actively seeking to replace their older Nest Minis, or are they satisfied with existing functionality?
* Speakers vs. Displays: The ongoing debate about whether a visual component is crucial for a modern smart speaker.
* Market Viability: A critical assessment of whether Google should continue to invest in the smart speaker market at all.
Listeners can access the full episode,titled “Do Smart Speakers Still Make Sense in 2025?” here.
Timecodes:
* 00:00 – Initial thoughts on smart speakers in the Gemini era.
* 10:29 – Assessing the need for Nest Mini replacements.
* 14:48 – comparing and contrasting smart speakers and smart displays.
* 24:35 – Questioning the long-term viability of Google’s smart speaker line.
* 34:47 – Final takeaways and predictions.
Feedback:
Listeners are encouraged to share their thoughts by emailing gtips@9to5g.com, leaving a comment on the post, or contacting the podcast’s producer at will@9to5mac.com.
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