Cisco Powers Historic NFL Debut in Madrid, Showcasing Tech Innovation at Real Madrid’s Bernabéu Stadium
MADRID, SPAIN – November 24, 2025 - In a landmark event for both American football and international sports entertainment, teh National Football League (NFL) held its first-ever regular season game in Spain this weekend at Real Madrid’s iconic Santiago Bernabéu Stadium. technology company Cisco played a pivotal role in powering the event, demonstrating its extensive capabilities in sports and entertainment infrastructure.
The game marked a collaboration between the NFL, Real Madrid, and Cisco, highlighting the power of partnership to deliver a seamless experience for over 70,000 fans in attendance and a global audience. Cisco’s technology underpinned the entire event, from high-density wi-Fi connectivity allowing fans to stay connected, to cutting-edge digital signage and broadcast innovations.
“seeing our partnerships with both the NFL and Real madrid shine in tandem for this magical night in Madrid is a true testament to the impact Cisco has made in the sports and entertainment industry,” a Cisco representative stated. ”It was an unparalleled proof point for the power of One Cisco.”
Beyond the on-field action, Cisco hosted a select group of customers, providing a behind-the-scenes look at the technology powering the Bernabéu. Guests received a pre-match stadium tour showcasing Cisco’s solutions in action, and heard directly from NFL’s Rama Ravindranathan and Real Madrid’s Enrique Uriel about the complexities of hosting such a large-scale event.
The prosperous execution of the NFL game in Madrid underscores Cisco’s commitment to driving technological innovation in the sports industry and its ability to deliver reliable, high-performance solutions on a global stage. The event serves as a model for future international sporting events and reinforces the value of collaboration between leading organizations.
