apples New Bag Draws Scorn, Dubbed a “Sock” at NOK 2,300 Price Point
Cupertino, CA – Apple is facing widespread criticism following the Tuesday launch of a collaborative carrier bag with Japanese fashion house Issey Miyake, with many online users ridiculing its design and price tag. The bag, retailing for over NOK 2,300, has been likened to a simple “sock” and raised concerns about security due to its lack of closure.
The product, described by Apple as inspired by “a piece of cloth” and the concept of “creating an extra pocket,” quickly became a trending topic on social media platform X (formerly Twitter). One user succinctly summarized the sentiment: “NOK 2,300 for a sock.”
Technology profiler Marques Brownlee (MKBHD) suggested the launch represents a “loyalty test” for Apple fans,observing whether they will purchase or defend every product released by the company.
The bag itself lacks a zip or structured form, leading to questions about its practicality. “No closure, no protection – and with all the mobile theft these days…no security?” one commenter posted online. Others responded with humorous memes, including images of Sacha Baron Cohen as borat captioned “Apple Pocket prototype.”
Apple has defended the collaboration, explaining the bag is a tribute to Issey Miyake, who previously designed the iconic black turtlenecks favored by Steve Jobs. The carrier is available in eight short and three long versions, in colors including yellow, purple, turquoise, blue, and black.
Social media expert Matt Navarra believes the product’s appeal lies more in status and exclusivity than functionality.”this is not new in the world of luxury,” Navarra told the BBC. “But for most consumers it feels like Apple is now testing how far loyalty to the brand actually extends.”
