Apple Fitness+ Future Uncertain Amid Apple Services Reorganization
Apple is reportedly ”under review” as part of a broader reorganization within the company’s services division, casting uncertainty on the future of the fitness platform. The review, first reported by The Information, comes as Apple seeks to streamline operations adn refocus investment in artificial intelligence initiatives.
Launched in 2020, Apple Fitness+ offers guided workouts and meditation sessions lead by trainers, integrated with Apple Watch and available on iPhone, iPad, and Apple TV. Currently priced at $9.99 per month or $79.99 annually, or included with an Apple One Premier subscription, the service aims to provide a holistic fitness experience for Apple users. The potential impact of a restructuring could affect the progress of new features, content creation, and overall accessibility for the platform’s subscribers.
Recent developments suggest Apple is doubling down on health and fitness features across its ecosystem. the upcoming AirPods pro 3 are expected to include built-in heart rate monitoring, enhancing workout tracking capabilities, while the Apple Watch recently gained “Workout buddy,” an Apple intelligence-powered feature offering personalized fitness insights. These advancements highlight Apple’s commitment to health, but the future of the dedicated Fitness+ service remains unclear.
Consumers can currently receive a three-month free trial of Fitness+ with the purchase of select Apple products, including the Apple Watch, AirPods Pro 3, Powerbeats Pro 2, iPhone, Apple TV, and iPad.
Apple has not yet commented on the specifics of the review or its potential outcomes for Fitness+.
