Thai Airways to Retire first Class, Focus on Enhanced Business Class Experience
Bangkok, Thailand – September 18, 2025, 12:55 JST – In a strategic shift reflecting the evolving demands of post-pandemic travel, Thai Airways International plans to discontinue its first-class cabin offerings over the coming years. The move, announced by the airline’s Chief Executive, is part of a broader effort to streamline operations and cater to a growing segment of value-conscious travelers without sacrificing comfort and service.
Having recently emerged from a accomplished corporate rehabilitation, Thai Airways is recalibrating its offerings to prioritize efficiency and financial stability. The decision to eliminate first class isn’t a reduction in service, but rather a reallocation of resources towards enhancing its business class experience – positioning it as a “premium business” option.
Currently,Thai Airways offers luxurious first-class seating on select long-haul routes,including flights to London and Tokyo. However, the airline believes that demand for ultra-premium travel doesn’t justify the cost of maintaining dedicated first-class cabins across its fleet.
This strategic pivot allows Thai Airways to invest in upgrading its business class product, perhaps offering features previously reserved for first-class passengers, such as lie-flat seats with increased privacy, enhanced dining options, and improved in-flight entertainment. The airline aims to create a compelling choice for travelers seeking a high-end experience at a more accessible price point.
The move signals a broader trend within the airline industry,where carriers are re-evaluating cabin configurations to optimize revenue and respond to changing passenger preferences. Thai Airways’ decision underscores its commitment to a sustainable future and a renewed focus on delivering exceptional value to its customers.
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