Paris, France – August 26, 2025 – TF1’s overhaul of its morning programming, initiated this Monday, August 25, 2025, with the removal of the soap opera Love, Glory and Beauty from its conventional slot, appears to be yielding mixed results, according to initial audience data.
The network extended its morning program Bonjour to 10:00 am on Monday, August 25, 2025, impacting subsequent programs including The 12 Noon Shots .
Consequently, Love, Glory and beauty was removed from the schedule, with Téléshopping filling the 10:00 am hour, at least through December.
Téléshopping Struggles to Fill Gap on TF1
The extension of Bonjour proved accomplished, achieving a 16.8% market share and attracting 501,000 viewers until 9:57 am, including 21.4% of women under fifty responsible for household purchases. However, Téléshopping performed at its average level, garnering 143,000 viewers between 10:06 am and 10:56 am, representing a 5.2% market share overall.
compared to the time slot previously occupied by Love, Glory and beauty, Téléshopping achieved a 4% market share, placing TF1 as the third-ranked national channel behind France 2 and M6, excluding news channels. The program also faces competition from Gulli and its animated series welcome to Leds .
‘Love, Glory and Beauty’ finds New Home on TF1 Films Series
On key commercial demographics, Téléshopping garnered only 2.8% of women under fifty responsible for household purchases.However, Love, Glory and Beauty continues to air on TF1 films Series.
On Monday, August 25, 2025, the series on TNT channel 20 averaged 161,000 viewers, representing a 9% market share among viewers aged four and over. This placed the soap opera among the top three channels (excluding news channels), behind France 2 and comparable to TF1’s main channel. Among its target demographic, the series attracted 8.2% of women under fifty responsible for household purchases. The series has previously featured actress Elsa Esnoult.
Love, Glory and Beauty is scheduled to air daily at 6:40 am on TF1 Films Series and is also available on the TF1+ platform.
