AI Fuels Performance: Aston Martin & Cognizant Unveil Tech talks Series
Formula 1 isn’t just about speed; it’s a relentless pursuit of optimization. And increasingly, that optimization is powered by Artificial Intelligence. In a compelling new video series, Aston Martin Aramco Formula 1 Team and their technology partner, Cognizant, are pulling back the curtain on how AI is revolutionizing performance – both on the track and in the boardroom.The five-part “Tech Talks” series, available now, showcases the collaborative spirit between these two innovation leaders. Aston Martin and Cognizant share a commitment to precision and a drive to push boundaries,and AI is proving to be the key to unlocking new levels of competitive advantage.
From accelerating car progress to hyper-personalizing marketing campaigns, the series explores the transformative impact of AI through insightful conversations with experts from both organizations. Here’s a glimpse into what each episode covers:
Episode One: Beyond the Finish Line – Aston Martin Aramco CEO and Team Principal Andy Cowell joins Cognizant President of Software and Platform Engineering Prasad Sankaran to discuss the fundamental role of AI in modern Formula 1. They highlight how AI can drastically reduce development cycles, turning real-time data into tangible car improvements in a matter of hours. Watch Here
Episode Two: From Campaign to Context – The CMOs of Aston Martin Aramco (Rob Bloom) and Cognizant (Thea Hayden) delve into the evolution of marketing,moving beyond traditional campaigns to a more nuanced,context-driven approach. The discussion centers on how generative AI is enabling creative precision at scale, from personalized merchandise to driver-led messages in dozens of languages. Watch Here
Episode three: Beyond Engineers – Aston Martin Aramco’s Chief Operating Officer Ben Fitzgerald and Cognizant’s Head of IoT, Anuj Seth, explore the expanding applications of digital twins. They demonstrate how this technology is democratizing access to complex data insights, extending beyond engineering to fields like healthcare, where digital twins are used to model heart function and optimize medical device performance. Watch Here
(Further episodes explore experimentation and the future of AI-driven innovation – stay tuned for updates!)
This series isn’t just for motorsport enthusiasts or tech professionals. It’s a interesting look at how AI is reshaping industries, driving innovation, and ultimately, redefining what’s possible.
Learn more about the partnership between Aston Martin Aramco and Cognizant:
Aston Martin Aramco Formula 1 Team
Cognizant
Keywords: artificial Intelligence, AI, Formula 1, Aston Martin, Cognizant, Digital twins, Marketing, Technology, Innovation, Tech Talks, Motorsport, Data Analytics, Generative AI.
