TCL Surges to Second Globally in TV Shipments, Fueled by Mini-LED Dominance – Olympic China Tour Highlights Brand momentum
Guangzhou, China – August 5, 2025 – TCL, the Chinese consumer electronics giant, announced today a significant leap in global TV market share, solidifying its position as a leading player in the industry. first-half 2025 data reveals the company shipped 13.46 million television units worldwide, a 7.6% year-over-year increase, placing it second globally.This growth was particularly driven by a remarkable 176.1% surge in Mini-LED TV shipments, securing TCL the number one position in that rapidly expanding segment. The announcement coincided with a promotional event at the “Olympic China Tour” in Guangzhou, showcasing TCL’s commitment to innovation and its alignment with the Olympic spirit.
This performance underscores TCL’s evolution from a regional manufacturer to a global brand competing with established industry leaders like Samsung and LG. Founded in 1981 in Huizhou, Guangdong province, as the Guangdong Television Factory, TCL (originally Telecommunication Equipment Corporation) initially focused on audio equipment before pivoting to television manufacturing in the 1990s. The company underwent significant restructuring in the early 2000s, embracing a strategy of aggressive investment in research and growth, particularly in display technologies.
The success with Mini-LED technology is a key component of this strategy. Mini-LED backlighting offers superior contrast and brightness compared to conventional LED-backlit LCD TVs, bridging the gap in picture quality with more expensive OLED displays. TCL’s commitment to this technology has allowed them to offer premium features at competitive price points, attracting a wider consumer base. Industry analysts at Display Supply Chain Consultants (DSCC) predict the Mini-LED TV market will continue to grow at a compound annual growth rate (CAGR) of over 30% through 2028, positioning TCL for continued success.
The “Olympic China Tour” event in guangzhou served as a platform to demonstrate TCL’s latest innovations and connect with consumers. The event emphasized the synergy between the Olympic values of “higher,faster,stronger – together” and TCL’s brand ethos of “dare to be unusual” and “champion quality.” Interactive displays and demonstrations highlighted TCL’s smart home ecosystem, showcasing how its products integrate into modern lifestyles. The event featured demonstrations of TCL’s QLED and Mini-LED technologies, alongside its expanding range of smart appliances.
TCL’s growth isn’t limited to television.The company has also been expanding its presence in other consumer electronics categories, including mobile devices, soundbars, and air conditioners. In 2023, TCL reported global sales revenue of approximately $27.7 billion USD, demonstrating its diversified business model.
Looking ahead, TCL plans to continue investing in R&D, focusing on next-generation display technologies like MicroLED and 8K resolution. The company is also expanding its global manufacturing footprint, with facilities in Mexico, Vietnam, and India, to better serve regional markets and mitigate supply chain risks.
Source: Xinhua News Agency Network (Original article accessed August 5, 2025)
disclaimer: This article is based on facts from Xinhua News Agency Network and publicly available industry data. The author has not independently verified all claims.
