Rising Unemployment Highlights Critical Job Search Strategies
Wellington, NZ – As New Zealand’s unemployment rate climbs to its highest level as 2020, reaching 5.2% with a 12.8% underutilisation rate, job seekers are facing an increasingly competitive landscape. Experts are urging applicants to refine their strategies, focusing on targeted applications and presentation to maximize their chances of success.The current economic climate demands a more strategic approach to job hunting then ever before. While a strong work ethic and relevant experience remain vital, simply submitting a resume is often not enough. Modern recruitment increasingly relies on technology that prioritizes specific qualifications, making tailored applications essential.
The Rise of Applicant Tracking Systems (ATS)
Career consultant Merrie McDougall emphasizes the pervasive influence of Applicant Tracking Systems (ATS) in the hiring process.These systems,now widely adopted over the past five years,scan resumes and cover letters for keywords and phrases directly matching those used in the job advertisement. “If you don’t have that match, you’re never going to get to the next stage… it’s as simple as that,” McDougall explained.
ATS also have limitations in how thay process information. They typically only analyze the first two pages of a document and can struggle with complex formatting, notably those utilizing blocks of color. McDougall recommends submitting applications as a “simple word doc” – eschewing elaborate designs in favour of readability. While paper submissions are no longer standard,a clean,easily-parsed digital document is crucial.
Beyond Keywords: Tailoring & Focus
Hayley pickard, founder of Fortitude Group, reinforces the need for personalized applications. “In a recession, employers are flooded with applications. Generic materials don’t stand out.” She advises applicants to meticulously tailor each resume and cover letter to the specific job description, highlighting the skills and achievements most relevant to the role.
Pickard also cautions against a “spray and pray” approach.Instead,job seekers should focus their efforts on positions where they meet at least 70-80% of the listed requirements and can demonstrably add value. However, she encourages applicants to consider transferable skills and explore opportunities beyond their traditional career path.
Addressing Employment Gaps & Building Networks
Recruiters often view gaps in employment history with suspicion.Pickard recommends proactively addressing these gaps on a resume, providing a “brief and honest” description of activities undertaken during that time, such as freelancing, volunteering, or further education.
In a tight job market, networking becomes particularly important. Pickard notes that a significant portion of positions are filled through referrals. Reaching out to former colleagues and actively participating in networking events can significantly increase an applicant’s visibility.
Persistence & Online Presence
The job search process can be lengthy and discouraging, especially during economic downturns. Pickard stresses the importance of persistence, recommending that applicants track their applications, follow up where appropriate, learn from rejections, and maintain a consistent effort – treating job hunting as a full-time job itself.
maintaining a professional and consistent online presence is vital.Applicants should ensure their LinkedIn profiles align with their resumes and showcase their accomplishments, providing a comprehensive and positive digital impression.
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