Instagram Launches โฃ’Scrawl‘ – โAโ New Ephemeral Messaging Feature
Instagram โusers now โhave a new way to โขconnect with close friends through “Scrawl,” a recently released โfeature enabling fast,โ disappearing text and doodleโฃ messages.Theโข update, rolling outโฃ globally, introduces a โขplayful, informal communication methodโฃ withinโ the platform already known for visual โstorytelling.
Launched in late 2023, โฃScrawl allowsโ usersโ to sendโ text โขand drawings that vanish afterโ being viewed, similar โto Snapchat or Instagram Stories’ “Close Friends” feature. This addition signals InstagramS continuedโข effort toโข compete for user attention in the fast-paced social mediaโ landscape,โ particularly among younger demographics who favor ephemeral โcontent. With โขover 2 billion โฃmonthly active users as of 2023,โฃ Instagram-acquired by Metaโค (formerly Facebook) in 2012-isโฃ constantly evolving, adding features like Stories, Reels, and live broadcasts to maintain itsโ relevance. scrawl โขbuilds on this strategy,offering a more โcasual and spontaneous messaging experience alongside existing direct messaging capabilities.
The featureโ is accessible through the Instagram Directโค inbox. Users can initiate a Scrawl message by selecting a friend’s name and tapping โฃthe “scrawl” icon. Messages can be customized with various colors and brush sizes, โencouraging โcreative expression. Once the recipient views the message, it disappears, fostering โa sense of โคimmediacy and privacy.
Instagram’s parent company, Meta, has been โฃactively integrating new features across its platforms to enhance userโฃ engagement and attract โขnew audiences.scrawl representsโ a strategic move to cater toโ evolving communication โขpreferences and strengthen Instagram’s position โขasโ a thorough socialโฃ platform for both personal โand professional use. The โคfeature is expected to appeal โคto contentโ creators,โฃ brands, and businesses seeking more dynamic ways to interact with their communities.