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Technology

its electric cars are already profitable โ€” Frandroid

by Rachel Kim โ€“ Technology Editor
written by Rachel Kim โ€“ Technology Editor

Xiaomi‘sโ€Œ Electric โ€ŒVehicleโ€Œ Business Achieves Profitability Within Monthsโ€‹ of Launch

BEIJING โข – Xiaomi’s foray into the electric vehicle (EV) market is already proving lucrative, with the company reporting profitability for its EV divisionโค just months after initialโ€‹ deliveries began. Sales โ€‹reached 10,000 units in May 2025, generating revenues of 31,585 euros per vehicle.

This rapid profitability signals a successful expansion beyond Xiaomi’s coreโค consumer โ€electronics business andโ€Œ positions the company as a significant new player in the competitive EV landscape. The โ€achievement is particularly noteworthy โ€Œgiven recent controversies, including a fatal accident involving its โฃSU7 model in April 2025, which did โคnot appear toโข dampen consumer demand. The positive results suggest a strong appetite forโข Xiaomi’s electric vehicles and a potential for continued growth as production capacity increases.

Xiaomi is actively developing its EV product line,with plans for modelsโค featuring range extenders currently underway. The โคcompany is also preparing for expansion into the European โฃmarket, targeting a 2027 launch.To facilitate this, Xiaomiโค has โคestablishedโ€ a โ€ŒResearch & Development centre in Munich, Germany, dedicated to tailoring its vehicles โขto European preferences.

The brand has demonstrated its technological capabilities through record-breaking โขspeed tests, and is focused on establishing brand recognition within the โฃeuropean automotive sector. Xiaomi’s commitment to the EV market is further underscored by ongoing investment in research and development, aiming to deliver innovative and competitive electric vehicles globally.

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World

Xiaomi Stores Are Opening In Europe. Are Cars Next?

by Lucas Fernandez โ€“ World Editor
written by Lucas Fernandez โ€“ World Editor

Xiaomi โ€‹Expands European Footprint, Fuels Automotive Ambitions

Table of Contents

October 5, 2025, 15:34:55 CET -โ€ Xiaomi, the global technology giant, isโ€Œ rapidly expanding its physical retail presence across Europeโ€Œ with a wave of new store openings, signaling a broader strategic push intoโข the region adnโ€ intensifying speculation about its โฃforthcoming entry into the electric vehicle (EV) market.Recent announcements confirm locations in key cities, building upon existing stores in Spain and France, โ€and raising questions about whether Xiaomi intends โฃtoo challenge establishedโ€‹ automotive โ€‹brands on European roads.

The expansion represents a significant investment forโ€‹ Xiaomi, impacting consumers seeking direct access to its ecosystem of smartphones, smart home devices, and increasingly, electric vehicles. This move isn’t simply about selling gadgets; its โขabout establishing brand recognition and buildingโ€‹ a direct relationship with European customers as the company prepares โคto launch its first EV, currently slated for production in the first half of 2024. Industry analystsโค suggest a robust retail network will be crucial for Xiaomi to effectively compete in the automotive sector, offering test drives, service, and a premium brand experience.

European Retail Expansion Underway

xiaomi’s european expansion began in 2018 with its first โ€Œstore in Spain. The company now operates stores in France, Italy, Germany, and โขthe Netherlands, with plans for further expansion into other key markets. These stores showcase the full range of Xiaomi products, offering a hands-on experience for consumers. The company’s strategy focuses on major metropolitan areas, targeting tech-savvy consumers and leveraging the brand’s โฃreputation for value and โขinnovation.

The Road to Electric โคVehicles

Xiaomi officially entered the EVโค market in 2021, announcing its intentionโค to invest $10 billion over the next decade in โขthe development of electric vehicles. The company has assembled a teamโ€Œ of automotiveโ€ experts and is building two dedicated EV production facilities in beijing. theโ€Œ first Xiaomi-brandedโ€‹ EV is expected to be a sedan, with plans for future models including SUVs andโ€‹ potentially even autonomous vehicles.

The company’s automotive โคambitions areโข fueledโข byโค its expertise in battery technology, electric motors, and autonomous driving โ€‹software.Xiaomi’s advancements in these areas, showcased in recent technologyโ€‹ demonstrations, position it as a potential disruptor in theโฃ EV market.

Battery Cell Mount Innovation

Recent developments โคhighlight Xiaomi’s commitment to EV technology.A new battery cell mount, โ€‹designed for enhancedโ€ structural integrity and thermal management, has been revealed. โ€Œ 

[{"id":1,"title":"Xiaomi SU7 Battery Cell Mount","description":"Close-up view of the Xiaomi SU7 battery cell mount.","alias":"su7-battery-cell-mount-xiaomi","section":"1","is_video":"0","images":{"s5":"https://cdn.motor1.com/images/mgl/W8qwwO/s5/5.jpg"}}]

This innovation underscores Xiaomi’s focus โขon optimizing battery performance and safety, critical factors for EV โ€Œadoption.

The โ€‹timing of the retail expansion and the impending EV launch suggests a coordinated strategy. Xiaomi aims toโ€‹ leverage its growing European retail network to build brand awareness, generate pre-orders, and ultimately establish a strong foothold in the โ€‹competitive european EV โฃmarket. The next 12-18 monthsโ€‹ will be pivotal as Xiaomi transitions from a consumer electronics giant to a โฃserious contender โขin theโฃ automotive industry.

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Business

I went on board the Xiaomi Yu7, and I was impressed by the quality of this Chinese electric car

by Priya Shah โ€“ Business Editor
written by Priya Shah โ€“ Business Editor

Xiaomi‘s โฃYu7 Electric Car โ€‹Impresses with Quality as european Launch Looms

DETROIT – A first drive of Xiaomi’s Yu7 electricโ€ vehicle reveals a surprisingly high level of build quality and technology,signaling โขa potential disruptor as the Chinese automaker prepares forโฃ a european โ€market entry in 2027. While details surrounding the European rollout remain scarce,the Yu7’s current pricing โคand features in China offer a glimpse into Xiaomi’s ambitions.

Xiaomi confirmed its expansion into โฃEurope,with vehicles expected to arrive by 2027,but key questions regarding target markets,specific models,sales strategies,and pricing remain unanswered. Currently, the Xiaomi Yu7 is priced between 253,500 and 329,900 yuan in China – roughly equivalent to โ‚ฌ30,000 to โ‚ฌ39,000. Industry analysts anticipate a significant price increase for European consumers due โคto transportation costsโฃ and โ€‹recently imposed customsโ€‹ surcharges on Chinese electric vehicles. Some estimates suggestโฃ a potential doubling of the price once theโข Yu7โ€ reaches French dealerships.

The Yu7 โ€is โ€‹currently available โคin China with prices โ€‹ranging from 30,000 to 39,000 euros.

The Yu7 โคis currently available inโข China with prices ranging from 30,000 to 39,000 โ€Œeuros.

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Technology

Xiaomi Yu7 1:43 Scale Model: Luxury SUV Collectible

by Rachel Kim โ€“ Technology Editor
written by Rachel Kim โ€“ Technology Editor

Xiaomi Yu7 1:43 scale Replica Launches, Bringing Luxury SUV to Collectors

BEIJING – Xiaomi has released a highly detailed 1:43 scale replica of its all-electric Yu7 SUV, offering enthusiasts a collectible piece of the automakerS burgeoning automotive line. Available in representations of Standard, Pro, and Max versions, the miniature Yu7 mirrors the real vehicle’s design and wheel options.

The Yu7, positioned as a vehicle intended to become a “modern classic,” combines cutting-edge technology, advanced safety features, and a design aiming to transcend fleeting trends. The replica accurately reflects the SUV’s robust silhouette and muscular presence.

Scale model versions replicate the Yu7’s available wheel options, including 19-inch Diamond-Cut wheels with long-range tires (offering up to 760 km of CLTC range in the Max version), 20-inch wheels with soundproof tires (750 km range), and 21-inch floral and petal designs paired with Michelin Pilot Sport EV tires (670 km range). Xiaomi emphasizes the meticulous detail of the miniatures, suggesting collectors may wish to examine them with a magnifying glass.

The 1:43 scale Xiaomi Yu7 is marketed towards car lovers, collectors, and design enthusiasts as a symbol of automotive innovation. The replica is currently available for purchase, with xiaomi urging potential buyers to acquire it before it becomes “an unattainable legend.”

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Technology

Generation of Labub. Chinese brands don’t want to be just cheap but also sexy

by Rachel Kim โ€“ Technology Editor
written by Rachel Kim โ€“ Technology Editor

This text discusses the changing perception of Chinese brands, particularly among gen Z. Here’s a breakdown of the key points:

Gen Z‘s Positive View of Chinese Brands:

Research Findings: A Morning Consult study from 2023 found that Gen Z evaluated 9 out of 11 examined Chinese brands positively.
 reduced Refusal: 37% of Gen Zers don’t programmatically refuse Chinese products, which is significantly higher than older generations.
Influencer Impact: Influencers like Candise Lin, with millions of followers on TikTok adn Instagram, have made Chinese culture more accessible and appealing too young people.

TikTok and the Rise of Chinese Social Media:

Digital migration: When TikTok faced a potential ban in the US, Candise Lin and othre influencers encouraged users to migrate to rednote, another Chinese social network, rather than American competitors. This highlights China’s growing digital influence.

Obstacles to Rebranding “Made in China”:

Language Barrier: The Chinese language itself can be a barrier for foreign consumers.
 Cultural Attraction: Chinese pop culture (C-POP) lacks the global appeal of Western pop culture, such as K-POP. Quality and Safety Concerns: Chinese food brands still face scandals related to quality and safety.
 Environmental Issues: Chinese fashion brands are often associated with environmental destruction.
labor Practices: The existence of labor camps in China raises ethical questions about the origin of products and the potential for slave labor.
 Historical Associations: European consumers with negative experiences of communist governments may be wary of brands with names like “Red flag,” which is the translation of the name of a Chinese automaker attempting to enter the European market.Signs of Progress and Future Trends:

Toy Success: the success of the toy “Labub” is seen as a potential historical milestone, indicating a shift in perception.
 Emerging Competitors: Competitors like “Wakuku” are emerging, suggesting a growing trend in Chinese toy and product design.
* Systematic efforts: Manny Chinese companies are actively working to make their products appealing to global customers, going beyond just offering a good price-to-performance ratio.

In essence, the text argues that while China faces significant challenges in overcoming negative perceptions associated with its products, there’s a growing acceptance, particularly among younger generations, driven by cultural influence and the efforts of Chinese companies.

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