Chili’s ‘Wicked‘ Margaritas Spark Online Frenzy
Chili’sโ Grill & Bar is captivatingโฃ fans โขof the “Wicked” musical with a limited-time menu featuring themed margaritas, triggering a wave of reactions across social media.The resturant chain launched the drinks in conjunction โwith the highly anticipatedโ film adaptation of the Broadway hit, offering two distinct โฃcocktails – the “Glinda” and the “Elphaba” – each inspired byโ the iconic characters.
The buzz surrounding the margaritas extends beyond their unique flavors and presentation. โขCustomers are sharingโข their experiences – and sometimes warnings – online,lamenting distance from participating locations,budgetaryโค constraints,or the potent effectsโ of the drinks. The campaignโค taps into the fervent fanbase of “Wicked,” creating a viral moment for Chili’s as theโข film’s November 27th release date โคapproaches.โค
The “Glinda”โ margarita features a light pink hue, made with Gray Goose vodka, elderflower liqueur,โ white cranberry juice, โa splash of grenadine, and a hint of ruby red grapefruit, topped with soda water and garnished with a โpink wand swizzle stick. The “Elphaba” margarita boasts a dark green color, blending tequila, Midori, blue curaรงao,โ and a โฃsplash of pineapple juice, finishedโฃ with โคa black sugar rim.
Social media users are documenting โฃtheir attempts to secure the sought-after beverages. Some expressโ frustration over travel distances to the nearest Chili’s, as one โคuser shared on X (formerly Twitter)โฃ November โ11th. others cite financial โlimitations preventing a purchase, according to a november 9th post also on X. A November 7th X post โขhumorously lamented โฃbeing left out of the margarita craze.
Beyond accessibility,โ some customers have noted the drinks’ strength. TikTok user Carolina A. shared a โvideo on November 13th warning that the margaritas are “truly wicked,” recounting advice to limit consumptionโ to two, while praising the “Glinda” asโค the superior choice. Another TikTok user, @imkylethorn, posted a video on November 11th echoing the โsentiment, noting the drinks’ potency.