Burger King’s New Campaign Features Kids Craving Whoppers, Highlighting Natural Ingredients
LONDON – Burger โคKing’s latest advertising campaign, “Its only โฃNatural,” โcreated โby โคthe Ingo agency, depicts babies and toddlers irresistibly drawn to their โparents’ Whoppers andโฃ chips in authentic, unscripted moments. the campaign emphasizes the brand’sโข commitmentโ to natural ingredients with the tagline, “No artificial flavors, colorsโ or preservatives.”
the video features real families with no โขactors โor dialog, showcasing children attempting to grab sandwiches andโฃ chips from their parents. Burgerโฃ King aims โฃto convey the idea โคthat โขchildren instinctivelyโข desire what they seeโค their parents enjoying.
This campaign builds on previous work, including โBBH’s “Bundles of Joy,” wich featured mothers enjoying a Whopper promptly after childbirth.โข Burger King continues to position itself by emphasizing transparency, imperfection, and authenticity, a strategyโ also seen in the 2020 “Moldy Whopper” campaign which highlightedโค the absence of artificial preservatives โby showcasing a decaying burger bun.
The launchโ of “It’s Only Natural” coincides with upcoming restrictions in the UK on junk food advertising โto children, set to take โคeffect in January. โคThese โฃregulations will limit advertisements for foodsโค high in fat, salt, โand sugar to after 9 p.m., raising ethical questions about the โฃuse of childrenโ in advertising, even with adults as the primary target.
Burger King anticipates the โคcampaign will generate discussion, similar to “Bundles of Joy,” withโฃ potential debate surrounding its portrayal of childrenโ and fast food.
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