Industry reports and the growth of voice model companies in the Indian market suggest that there is a growing demand for voice AI solutions in the country. Voice is a popular medium for communication among people and businesses in India. That’s why enterprises and startups are eager to use voice AI to be more efficient at customer support, sales, customer acquisition, hiring, and training.
But recognizing market demand is one thing — proving businesses will pay is another. Y Combinator rejected the application from Bolna, a voice orchestration startup built by Maitreya Wagh and Prateek Sachan, five times before finaly accepting it into the fall 2025 batch, skeptical that the founders could turn interest into revenue.
“When we were applying for Y Combinator, the feedback we got was, ‘great to see that you have a product that can create realistic voice agents, but Indian enterprises are not going to pay, and you are not going to make money out of this,’” Wagh told TechCrunch.
The startup applied with the same idea for the fall batch but was able to show it had revenue of more than $25,000 coming in every month for the last few months. At that time, the company was running $100 pilots to help users build voice agents. Now the startup is pricing those pilots at $500.
The momentum has continued. The startup said on Tuesday that it has raised a $6.3 million seed round led by General Catalyst, with participation from Y Combinator, Blume Ventures, Orange Collective, Pioneer Fund, Transpose Capital, and Eight Capital.The round also includes individual investors, including Aarthi Ramamurthy, Arpan Sheth, Sriwatsan Krishnan, Ravi Iyer, and Taro Fukuyama.
The product and customers
Bolna is building an orchestration layer — essentially a platform that connects and manages different AI voice technologies — akin to startups like Vapi, LiveKit, and VoiceRun. The platform allows businesses to build and deploy custom voice agents for a variety of use cases.
