Spotify and Netflix Announce Landmark Video Podcast Distribution Deal
LOS ANGELES, CA – Spotify and Netflixโข have entered into a partnership to distribute select Spotify video podcasts to Netflix subscribers, beginning in the U.S. in early 2026, with expansion to other global markets to follow. The deal aims to broaden the reach of podcast creators and offer โNetflix users a new โcategoryโข ofโ content.
This collaboration arrives as Spotify navigates โฃchallenges โin its advertising revenue, despite continued growth in its user base. While Spotify hasโ seen a 65% year-over-yearโ increase in video streaming on its platform, its stockโ declinedโค following its Q2 2025 earnings release due to a dropโค in ad-supported revenues. The Netflix partnership represents aโข new distribution channel for spotify’s video podcasts,possibly mitigating reliance โon its own ad sales and offering creators access to โคnetflix’s vastโฃ subscriber network. Details of the financial arrangement between Spotify and Netflix, including ad-sharing orโ monetization specifics, have not beenโฃ disclosed.
The initial slate of video podcasts moving to Netflix includes popular shows like The Bill Simmons Podcast, The Zach Lowe Show, The McShay Show, Fairway Rollin’, The Mismatch, The Ringer F1โ Show, The Ringer Fantasy Football Show, the Ringer NFL Show, The Ringer NBA Show, The Rewatchables, The Big Picture, The dave Chang Show, The Recipe Club, Dissect, Conspiracy Theories, โand Serial Killers.
“This partnership marks aโค new โขchapter for podcasting,” said Roman Wasenmรผller, Spotify VP and โHead of Podcasts, in a statement. “Together with Netflix,we’re expanding finding,helping creators reach new audiences and giving fans around the world the chance to experience the stories they love and uncover favorites they never expected. This offers more choice to creatorsโค andโฃ unlocks a entirely new distribution opportunity.”