Acura to discontinue ZDX Electric โขSUV Amid Tax Credit Changes
Acura โwill discontinue its ZDX electric SUV following the September 30thโค expiration of the federalโ EV tax credit, according to an internal memo obtained by USA Today.โข The decision highlights the meaningful impact of shifting government policies on the electric vehicle market โฃand underscores the importance of incentives in consumer adoption.
The Acura ZDX, priced starting at $64,500, currently qualifies for a $7,500 federal tax credit. Though, with the incentive’s impending removal, Acura believes the ZDX’s value proposition diminishes against competitors, particularly its sister vehicle, โฃthe Honda Prologue. Theโข Prologue, starting at $47,400, offers a similar 308-mile range and 220โ horsepower, making it a more attractive option without the tax benefit.The ZDX boasts 358 horsepower and โขa 313-mile range.
Acura attributed the decision โขto “recent policy changes impacting EV productionโข and sales” in theโ internal dialog. The elimination of the tax credit effectively levels the playing field,making more affordable EVs like the Prologue – which offers comparable features for a lower price point – more competitive. A fully-equipped Honda Prologue Elite trim, includingโข all-wheel drive, heated/ventilated seats, and a head-up display, is available for $57,900.
The ZDX’s discontinuation demonstrates โthe sensitivity of the EV market to government incentives and signals a potential shift in manufacturer strategies as policies evolve. Consumers considering an Acura โZDX should finalize purchases before September 30thโฃ to take โคadvantageโ of theโค $7,500 tax credit.
