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Q10 Japan​ Bets on “Inner‍ Beauty” and Live​ Shopping to fuel K-Beauty Expansion in Japan

TOKYO – Q10 Japan, an eBay Group company, is aggressively expanding its support for Korean beauty brands in the Japanese market, capitalizing on growing demand for‍ “inner beauty”‌ products and the rising popularity of live commerce. The company’s initiatives, including quarterly “megawari” discount events and‍ programs like “Mega Debut,” ‍are driving significant ‍sales ‌and introducing a wave of new K-beauty brands to Japanese ⁤consumers.

Q10‍ Japan launched its frist permanent live commerce studio ‍in shibuya, Tokyo,⁣ in ‌February of last year, a global first for eBay ⁣Group across its⁢ 190+ countries and ⁢regions. A live broadcast during the September “Megawari” period‌ generated over 5⁤ billion won (approximately $3.7 million USD) in single-episode sales, with viewership more ⁢than quadrupling to 700,000 – ‌a demographic overwhelmingly comprised of young people ‍in their teens and thirties. ​The broadcast featured planned content dubbed “Well Managed Live,” which proved highly successful.

“After⁤ more than a month‌ of pre-planning and content production, we have​ strengthened fun, benefits, ​and immersion,” stated ⁢Head park⁣ Young-in, ​adding that ⁣Q10 Japan plans to expand the scale of‍ its‌ live​ commerce operations next year and further target the next-generation customer ⁣base.

Q10 Japan’s “Megawari” event, held quarterly, is a cornerstone of⁤ its ‌strategy, accounting for over⁢ half of‍ the company’s annual sales during its 12-day run. Beyond⁣ “Megawari,” Q10 ‍Japan supports Korean brands through “Megapo” (a ‌point accumulation program), “Mega​ Oshi” (a new ‌product intensive development‌ program), ‍and “Mega Debut” (a new brand entry support program).

Success stories include the Anua⁣ collagen ​Mask Pack, which sold 50,000 units within ⁤three months of ⁣its introduction through “Mega oshi,” and the Medicube Toner, exceeding 100,000 units sold in ‌the same timeframe. The “Mega Debut” program has launched ⁣104 new K-beauty brands in ​Japan as of September, with an average of over 50 ‍million won (approximately $37,000 USD) in ⁣sales ‌within the first ⁣week of launch.

“As domestic⁤ K-beauty startups ​are constantly emerging, we have prepared a program to effectively introduce ‍them to the Japanese market,” said Kim Jae-don, Chief ⁣Marketing Officer (CMO) of Q10 Japan. “We will actively support Korean companies’ ‍expansion​ into overseas markets.”

Okay, here’s a breakdown of the information provided, ⁣categorized by sector and outlining how to obtain‍ necessary documents during the emergency measures. I’ll focus on how to get things done,​ and highlight the limitations. I’ll also summarize the overall ‍situation.

Overall Situation:

Due‍ to an⁢ unspecified emergency, administrative agencies are experiencing disruptions to ⁤their computer systems. ⁣ The government is implementing ​temporary measures to allow citizens to access essential documents, but these measures come with caveats:

* Reliance on Resident Centers: Many services are being funneled through resident centers, ‌leading to anticipated​ congestion.
* Unmanned Complaint Issuers: These⁤ are available, but onyl ⁤within buildings and require a physical ID card.
* Online ⁣Systems: ​Online systems are available, but require ⁢certificate-based logins (meaning you need digital certificates).
* Deadline Extensions: Deadlines are being automatically extended⁣ if online systems⁢ fail.
*⁤ ID Required: A physical ID card ⁢is frequently necessary, even for alternative methods.

Sector-by-Sector Breakdown:

1. Resident Registration &⁢ Family Relations

* ​ Resident Registration Cards/herbs: resident Center (complaint office) or Unmanned Civil Complaint Issuer (building only, requires ID).
* Family Relationship Certificates/Basic Certificates: Resident Center or eFamily.Scourt.go.kr (electronic family relationship ⁢registration​ system).
* Immigration/Foreigner Documents (Certificate of Registration, Domestic Rescue Reports): ‍ Local Immigration and Foreigners office (NOT ​the Resident Center).
* Pathological Certificate: Resident Center, Local Military Service, or⁤ Unmanned Civil Service Issuer (building‍ only).
* Passport Reissuance: city/County/Ward office Civil Service Office.

2. Real Estate & Automobile

* Transfer Notification: Resident Center (window only).
* ⁢ Land/Forestry Documents (Copies, Applications, Land Use Plans): Resident Center (some also available via Unmanned Civil Complaint Issuer).
* ​ Building/Land Records: resident Center and Unmanned Civil Complaint issuer.
* Automobile Registration: Resident Center.

3. Tax & ‍Finance

* Tax Certificate,⁤ Income Certificate, Business Registration Certificate: IRS HomeTax‌ (hometax.go.kr),⁤ Tax Office, or Unmanned Civil Affairs Issuer.
* ‌ Local Tax/Taxation Certificates: Resident Center and Unmanned Civil Complaint Issuer only.
* Health Insurance ​Qualification/Health Checkup Confirmation: national Health Insurance Corporation (nhis.or.kr) or Four Social Insurance Information Linkages (4insure.or.kr). Also available at Health ‍Insurance corporation Governor, Resident Center, and Unmanned⁣ Issuers.
* Agricultural Management Registration​ Confirmation: Agricultural E (nongupez.go.kr), Agricultural products Quality Management Service, Resident Center, and Unmanned Civil Service Issuer.
* ‍ Industrial Accident Insurance Certification: Total⁤ Service (total.comwel.or.kr).
* ⁢ Factory Registration Certificate: ‌FactoryOn (factoryon.go.kr).
* Forestry Documents: Forestry-In (foco.go.kr).
* ⁣ public Health Documents: ‌ E-Health.go.kr.

4. Othre/Specific

* Patent Applications: Patent Office Electronic Submission Service (some submissions may ⁤fail, deadlines automatically ⁣extended).

Key Takeaways & Potential ​Issues:

* ‌ Congestion: Expect long ⁤lines and delays at Resident Centers, Tax Offices, and Immigration Offices, especially leading up to⁣ the ⁤Chuseok holiday.
* Digital Divide: Those without access to​ computers or digital certificates will be heavily reliant on the already-stressed Resident Centers.
* Building Access: The Unmanned Complaint Issuers are limited to use within buildings, which may be inconvenient for some.
* ID is Crucial: Bring your ID card whenever attempting to obtain documents, even through alternative methods.
* Online system Reliability: While online systems are available, they‌ may experience issues and require certificate logins.
* Government Contingency: The‍ government is attempting to mitigate the impact by accepting handwritten submissions and alternative procedures.

Let me know if you’d like me to elaborate on any specific sector ⁣or aspect of this information.