In a few months, he became the most watched French streamer in the platform Twitch, where it is followed by 1.8 million subscribers. The videos that AMMEMY DIRECTION DIFFULS almost daily records all more than a million views. Figures that exceed those of the big medium figures, such as Squeezie or Aminedespite a larger number of subscribers (5.4 million and 3.3 million on Twitch respectively).

While he was interviewed on his journey on the channel YouTube From the content creator Zack Nani, the video posted at the end of May is titled: ” AMMOI, the most dazzling ascent of the Internet? Summary the speed with whom the 22 -year -old man has established himself as an essential figure.

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His beginnings on musical.ly then tiktok

Born in 2003, Amyme, Maxence of his real name, spent the beginning of his childhood in Liévin, on the outskirts of Lens (Pas-de-Calais). He moved to Rennes at the time of the college and passed the rest of his adolescence there. Only child, he is quickly interested in video games and joined the platform Musical.ly (ancestor of Tiktok) in 2018. While at the time the application was mainly used to publish choreographies videos, he posts his first humorous videos there by gently mocking this content which floods the social network. “” I started to make a small community “He recalls at the microphone of Zack Nani.

Bac in your pocket, AMMOIME ENTRESS IN A HUGERE STUDY in a private school and marketing school. The young man oscillates between student life and employment at McDonald’s To pay the rent of his apartment in which he then lived in a roommate with a friend. Between the fatigue of exams and the arduousness of his student job, Tiktok becomes his comfort. “” I needed to take care of myself, it was not madness, I was not too good He says. He regularly publishes humorous videos with a crazy editing, and filmed it live in the evening, at his home, cooking after his services at McDonald’s. He quickly developed a strong link with the small community that is faithful to him. “” It becomes the only people I could talk to, I delivered myself. It was my refuge ».

Buzz

At the beginning of 2024, while he recorded 100,000 subscribers on his Tiktok account, everything will change. During one of his usual lives, he parody the song ” Time in time »French rappers KOBA LA D and Zola. The passage of a few seconds is transformed into a clip, that is to say into a short short video. Posted on Tiktok in the process by a surfer, the extract becomes viral. So much so that brands on the Chinese social network take it up to use it in their marketing campaigns, like Spotify or RC Lens football club.

« I have no idea of ​​the buzz of this video Has funnyer who no longer masters anything of this sudden craze. Suddenly, his number of followers explodes and hundreds of thousands of people subscribe to his profile in a few days.

With this new community, Anyme then decides to invest the Twitch platform, specifically dedicated to live videos in interaction with spectators. Every evening, AMMYME lights up your camera for several hours from your apartment, and oscillates between video games, parodies, sketches and reactions to humorous content. Simplicity against the tide of very produced content which is taking more and more space online. After each of his lives, the most wacky extracts of the evening are cut by the public and republished on Tiktok, further strengthening the notoriety of the young man. He released a first single called ” Shambala », With Caribbean sounds in duet with Martinican artist Shaydee’s. The clip has more than six million views on YouTube.

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The flames, the solidays, the ardent

Since the beginning of 2025, Amyme has been invited to more and more major events and has multiplied appearances. To Flames First of all, the ceremony that highlights rap music, RNB and new pop, which he presents and comments live on Twitch in May.

More recently, Anyme has made two remarkable appearances at music festivals Solidays In the Paris region at the end of June and that of the Ardentes, in Belgium, in early July. For the first event, he joined Théodort, creator of content and singer who occupied one of the scenes of the festival, to interpret his song Shamballa. During the Ardent Festival, he had a glass space to be able to lead his Twitch lives in the middle of the event which welcomed a total of 245,000 festival -goers.

The revelation of 2025

AMMYME will also participate in the Formula 4 event organized by Squeezie, the GP Explorerwhich will take place in October for its third edition. “” I wanted to propose to Anyme because for me it is the revelation, the new head of 2025 Explained Squeezie at the time of the announcement of this new stable shared with rapper Houdi.

Internet users seem to be won over by this new headliner of the French Internet. “” Anyme is a very human person, a completely trivial person who exploded one day and who does not forget where he comes from. It makes him so much more pleasant to look at. He doesn’t have a big head or anything, when you look at his lives you feel like you are with a friend »Writes one of them in a comment. “” AMMYME is one of the funniest and human people who can exist on Twitch, great respect to him! »Writes another.

By explaining where his pseudonym comes from, the young man says he first wanted to choose “anonymous”. Being already taken, the platform has automatically offered an alternative to it: AMMOI. Today far from anonymity, a Amyme may occupy the screens for some time.