TimesApps Introduces Enhanced Campaign tracking and User Engagement Tools
TimesApps has rolled out a new feature, `toiPlusEvents`, designed to bolster campaign tracking and user engagement across it’s digital platforms. This update integrates Google Ads (gtag) and Facebook (FB) event tracking, alongside the Survicate customer feedback platform, to provide a more comprehensive understanding of user behavior and campaign effectiveness.
The `toiPlusEvents` functionality allows for dynamic loading of thes tools based on site configuration and user status. Initially,if specific site settings are available and the user is not identified as a prime subscriber,the system will directly implement Google and Facebook event tracking and load the Survicate JavaScript. This ensures immediate data capture for active campaigns.
In scenarios where initial site settings are not readily available or the user is identified as a prime subscriber, `toiplus_site_settings` will fetch the necessary configuration from a remote endpoint.This dynamic fetching mechanism ensures that the tracking and engagement tools are implemented with the most up-to-date settings, catering to both general users and prime subscribers by adjusting Survicate’s section targeting based on the user’s subscription status.
The integration of Survicate is managed thru a robust event listener. if the Survicate object (`_sva`) is available upon initialization, user traits such as subscription status and geolocation are set promptly. Otherwise, the system waits for the `SurvicateReady` event to fire before configuring these visitor traits. The Survicate script itself is dynamically injected into the page to ensure efficient loading.
This strategic update aims to provide TimesApps with deeper insights into user journeys and campaign performance, enabling more targeted and effective digital strategies. The flexibility in configuration and loading ensures that the tools are deployed optimally across different user segments and site states.