Yvonne Coldeweijer‘s โขNewโ Show Gets Briefโข Timeslot: Will 30 Minutes Be enough?
Net5 is launching a daily program hosted by Yvonne Coldeweijer on January 3rd, but the show’s half-hour duration is raising eyebrows among television analysts. TV expert Tina Nijkamp expressed skepticism about the program’s potential success, citing the challenging timeslot and limited โruntime.
Nijkamp, speaking on her podcast Tina’s TV Update, questioned theโข decision to schedule the show for only 30 minutes, from 8:00 PM to 8:30 PM. “That actually โขshockedโข me the most, that it is only โคhalf an hour and not an hour, because half-hour programs on small โchannels, well, thatโ is almost impossible,” she stated.
The new program will replace Masterchef, which currently airs fromโข 7:30 โฃPM to 8:30 PM and attracts an average of 135,000 viewers – a high number for a foreign purchase title on Net5. Nijkamp believes this comparison highlights the difficulty Coldeweijer will face.
“The chance that she will reach 500,000 viewers or so seems minimal to me,” Nijkamp continued, emphasizing the importance of “linear television viewing” for advertising revenue. She also pointed out the limitation of โขonly being able to include one commercial break within the 30-minute โคtimeframe.
While acknowledging the possibility of an unexpected hit, Nijkamp concluded that Coldeweijer has been placed in a “tough” and “not the easiest” slot.
