Global Smartphone Sales Continue Upward Trend, Samsung Claims Q3 lead
New York, NY - November 8, 2025 – The global smartphone market demonstrated continued resilience in the third quarter of 2025, with shipments totaling 322.7 million units – a 2.6% increase compared to the same period last year, according to a new report from IDC. The figures confirm ongoing consumer demand for mobile technology despite global economic uncertainties.
The battle for market dominance remains a two-horse race between tech giants Samsung and Apple. Samsung shipped 61.4 million units, capturing 19% of the global market share, slightly surpassing AppleS 58.6 million units and 18.2% share. While Samsung currently holds the lead, the competition between the two companies remains exceptionally close.
Apple experienced a record-breaking July in terms of shipments,indicating strong consumer interest in its latest offerings.Samsung’s performance was bolstered by robust sales of its foldable devices, the Galaxy Z Fold 7 and Galaxy Z Flip 7, demonstrating growing consumer acceptance of innovative form factors.
Rounding out the top five smartphone vendors, Xiaomi secured third place with 43.5 million units shipped and a 13.5% market share. The company appears to have solidified its position, maintaining a significant lead over its competitors in the fourth and fifth slots.
Transsion and Vivo completed the top five, shipping 29.2 million and 28.8 million units respectively, representing 9% and 8.9% of the global market share.These figures highlight the increasing influence of Chinese manufacturers in the global smartphone landscape.
The continued growth in smartphone sales underscores the device’s central role in modern life, serving as a primary tool for interaction, commerce, and entertainment. Analysts predict continued, albeit perhaps slower, growth in the coming quarters, with a focus on innovation in areas like artificial intelligence and 5G connectivity.