Tencent Disputes sony’s Claims in ‘Light of Motiram‘โค Trademark โLawsuit, Argues “Fame Does Not โคMake โa Trademark”
SAN FRANCISCO, CA – Tencent hasโ fired back atโข Sony Interactive Entertainment in the ongoing legal battleโค over alleged similarities between its upcoming mobile game, Light of Motiram, and โSony’sโ Horizon series.The dispute centers on claims that Light of Motiram‘s protagonist closely resembles Aloy, the iconic hero of Horizon Zeroโ Dawn and Horizon Forbidden West.
Sony filed a lawsuit inโฃ Februaryโ 2024, alleging trademark infringement and unfair competition, seeking to haltโข the release of Light of Motiram. Tencent is โnow arguing the case is premature, as the game isn’t โฃscheduled to launch until late 2027, and that Sony is suing the wrong entity – Tencent Holdings,โค rather โคthan the game’s developers, Tencent Shanghai and proximity Beta.
A key point โขof contentionโ is Sony’s reliance on Aloy’s popularity as a basis for trademarkโ protection. Tencent’s legal teamโฃ countered this argument directly, stating, “fame does not make โa trademark.” โThey assert that Sony has failed to demonstrate a legally protectable trademark beyond โthe character’s general appearance, noting that “generalized descriptions are not enough to identify a trademark.” Sony’s complaint, according to Tencent,โ characterizes the trademarkโ basedโ onโฃ “attire, accessories, and facial markings,” which areโค insufficient for legal recognition.
The Chinese firm is seeking a full dismissal of the case, while Sony aims โto prevent the releaseโข of โ Light of Motiram. Should the courts side withโ Sony, a protracted legal battle is anticipated, though a settlement remainsโ a possibility. A โruling on whether the case willโข proceed is expected in the near future.
