Authentic Talent Managers Detail New Path to Success for Comics: Reddit & โBeyond
Los Angeles,โข CA – as customary entertainment industry avenues shrink, comedy managersโค Allen McRae โขand Logan potter of Authentic Talent & Literary management are advising comics to forge thier own pathsโ – and increasingly,โ that path leads through online โcommunities โฃlike Reddit. The duoโ discussed their strategies in the latest episode of Comedy Means Business, highlighting โa landscape where late-night television and pilot season offer โfewer opportunities than ever before.
Accordingโฃ to McRae, a former comicโ and theater manager, โคand Potter, a digital โexpert with an influencer marketing background, the current climate demandsโค entrepreneurial thinking. With studios and streamers cutting back on talent advancement and programming, many comedians are finding financialโฃ stability – andโ building audiences – through online content creation, including branded partnerships, YouTube series, andโฃ projects with platforms likeโค Dropout andโฃ Smosh. These ventures, they explain, can serve as crucial stepping stones toward โฃlarger career goals.
The managersโ emphasized theโค importance ofโ understanding the “Big 3” social media platforms – Instagram,TikTok,and YouTube – โand offered guidance on navigating โeach. โPotter also challenged the โฃstigma surroundingโ the term “influencer,” acknowledging potential friction between digital-first talent and established stand-ups concerned about maintaining their position.
McRaeโ and Potter โalso โฃaddressed comedian skepticismโค towards representation, clarifying the modern role of a manager in supporting artists who are increasingly accustomedโข to self-promotion and career management. They aim to demystify the valueโ a manager brings in today’s evolving entertainmentโข landscape.