“Squid Game” Stars Dominate July Actor Rankings

Lee Jung Jae Leads as Top Performer

The Korean Business Research Institute has unveiled its July brand reputation rankings for film actors, with the cast of the popular series “Squid Game” securing the top three positions. The rankings are based on extensive big data analysis, including consumer participation, media coverage, interaction, and community awareness among 50 prominent movie stars.

“Squid Game” Cast Takes Center Stage

Lee Jung Jae claimed the number one spot with an impressive brand reputation index of 5,846,621 for July. His keyword analysis highlighted terms like “Squid Game,” “Netflix,” and his character “Seong Gi Hun,” with positive related terms including “record,” “meaningful,” and “grow.” A notable 92.58 percent of reactions to Lee Jung Jae were positive.

Following closely in second place was Lee Byung Hun, achieving a brand reputation index of 5,226,858. Yim Si Wan secured the third position with a score of 3,926,750.

Top Performers in July

Rounding out the top five were Lee Sun Bin in fourth place with 3,750,493, and Son Suk Ku in fifth place with 3,628,383.

The complete top 30 list for July includes:

1. Lee Jung Jae
2. Lee Byung Hun
3. Yim Si Wan
4. Lee Sun Bin
5. Son Suk Ku
6. So Ji Sub
7. Kang Ha Neul
8. Gong Myoung
9. Lee Jun Hyuk
10. Song Joong Ki
11. Go Youn Jung
12. Gong Yoo
13. Lee Dong Wook
14. Kim Hye Soo
15. Park Bo Young
16. Jung Hae In
17. Han Ji Min
18. Lee Jae In
19. Yoo Hae Jin
20. Ma Dong Seok
21. Shim Eun Kyung
22. Lee Jong Suk
23. Jeon Yeo Been
24. Cha Seung Won
25. Go Soo
26. Lee Je Hoon
27. Park Seo Joon
28. Kim Tae Ri
29. Son Ye Jin
30. Kim Da Mi

Where to Watch Top Stars

Fans can watch Lee Jung Jae in “Deliver Us from Evil” and Lee Byung Hun in “Concrete Utopia” on Viki. Yim Si Wan is also available in the series “Boyhood.”

The enduring popularity of Korean actors continues to draw global attention, with brand reputation rankings reflecting their significant cultural impact. For instance, a recent report indicated that Korean dramas generated over $1.5 billion in export value in 2023, highlighting the economic power of the Hallyu wave (The Chosun Ilbo, 2024).