Varner Group Reports Revenue Dip Despite Overall โคGrowth in Norwegian Clothing Market
Slependen, Norway -โข July 15, 2025 – The Varner Group, parent company to fashion brands like Carlings, experienced a one percent revenue declineโ in 2024, a contrast to the 4.2 percent increase โฃobserved across the broader Norwegian clothingโ industry. Despite operating 68 Carlings stores โin โขNorway, alongside 51 in โSweden โข(through subsidiary Poco Locoโ AB)โค and 31 in Finland (Carlings Oy AB), the group’s โfinancial โperformance lagged behind sector trends.This downturn โขfor the Varner โคfamily’s fashion holdings raises questions about competitive pressures and โshifting consumer behavior within the Norwegian retail landscape. While the overall marketโฃ demonstrates resilience, Varner’s results โsuggest internal challengesโ impacting profitability. The company,headquartered in โขSlependen,faces the task of reversing this โคtrend and regainingโฃ market share in a dynamic economic climate. Financial data available through โฃRegnskapstall.noโค providesโ further detail on the company’s performance and shareholder structure.
carlings’ Swedish โsubsidiary, Pocoโ Loco โAB, operated 51 stores as of January โฃ1, 2025. Concurrently, Carlings Oy ABโค maintained a โpresence inโ Finland withโ 31โ stores. The โขgroup’s Norwegian retail footprint consists of 68 โCarlings locations.[Image of Varner headquarters at Slependen, photo by Nils H. Harnes]