Varner Group Reports Revenue Dip Despite Overall Growth in Norwegian Clothing Market
Slependen, Norway - July 15, 2025 – The Varner Group, parent company to fashion brands like Carlings, experienced a one percent revenue decline in 2024, a contrast to the 4.2 percent increase observed across the broader Norwegian clothing industry. Despite operating 68 Carlings stores in Norway, alongside 51 in Sweden (through subsidiary Poco Loco AB) and 31 in Finland (Carlings Oy AB), the group’s financial performance lagged behind sector trends.This downturn for the Varner family’s fashion holdings raises questions about competitive pressures and shifting consumer behavior within the Norwegian retail landscape. While the overall market demonstrates resilience, Varner’s results suggest internal challenges impacting profitability. The company,headquartered in Slependen,faces the task of reversing this trend and regaining market share in a dynamic economic climate. Financial data available through Regnskapstall.no provides further detail on the company’s performance and shareholder structure.
carlings’ Swedish subsidiary, Poco Loco AB, operated 51 stores as of January 1, 2025. Concurrently, Carlings Oy AB maintained a presence in Finland with 31 stores. The group’s Norwegian retail footprint consists of 68 Carlings locations.[Image of Varner headquarters at Slependen, photo by Nils H. Harnes]