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Apple Alleges Massive Vision Pro Secrets Theft

by Rachel Kim – Technology Editor
written by Rachel Kim – Technology Editor

Apple Accuses Ex-Engineer of Stealing Vision Pro Secrets

Former Employee Allegedly Downloaded Sensitive Data Before Joining Snap

In a recent lawsuit, **Apple** alleges that a former engineer, **Di Liu**, pilfered a vast amount of confidential information before departing to work for rival company **Snap**. This incident raises significant concerns regarding the protection of intellectual property within the rapidly expanding augmented reality market.

The complaint, submitted to the Santa Clara County Superior Court on June 24th, claims **Liu** resigned under the pretense of family and health issues. However, just three days prior to his departure, he reportedly used his credentials to acquire thousands of documents from **Apple’s** systems. These documents reportedly contained details about the **Apple** Vision Pro.

According to the filing, the documents covered critical aspects such as product design, quality control, cost structures, and supply-chain strategies. The files were apparently uploaded into his personal cloud storage. **Snap**, which sells Spectacles wearables, stated it is reviewing the allegations and does not believe the matter relates to the individual’s actions at **Snap**.

“Engineers with inside knowledge are vital to Apple’s AR push, and any leak could narrow its competitive edge in a fast-evolving market.”

—Source

Data breaches and intellectual property theft cost businesses billions annually; this year, losses are projected to hit $5.2 trillion (Statista).

Company Responses and Previous Legal Battles

This lawsuit is another in a line of trade-secret cases for **Apple**. Past suits include cases against a designer suspected of leaking to a journalist in 2021 and against chip startup Rivos in 2022. In 2023, federal authorities also charged a software engineer for allegedly stealing thousands of confidential files.

**Apple** shares increased 1.10% on the news, indicating investors’ focus on safeguarding intellectual property. The case further highlights the legal risks companies face when employees change employers.

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Technology

Snap Buys Saturn: Calendar App Popular in High Schools

by Rachel Kim – Technology Editor
written by Rachel Kim – Technology Editor

Snapchat Acquires Teen Calendar App Saturn to Boost user Engagement

Table of Contents

snapchat has officially acquired Saturn, a calendar application geared towards high school and college students, in a move to potentially integrate calendar-focused features into its popular social media platform. The financial terms of the deal remain undisclosed; however, nearly 30 saturn employees will transition to Snap as part of the acquisition.

Saturn’s Standalone Operation and Potential snapchat Integration

While the exact plans for Saturn under Snap’s ownership are still emerging, the company has confirmed that the calendar app will continue to function as a separate service. This acquisition sparks speculation about the potential integration of Saturn’s features into Snapchat, aiming to enhance user experience and engagement.

Did You Know? Snapchat is used by more than half of all teenagers in the United States, according to a 2024 Pew Research study [1].

Why a Calendar App? The Overlap in User Base

The acquisition might seem unconventional at first glance,but a important overlap exists between the user bases of both services. Snap reports that approximately 80% of high schoolers in the United States attend schools that support Saturn, which is available in over 17,000 high schools. This overlap presents a strategic possibility for Snapchat to deepen its connection with a key demographic.

Saturn: More Than Just a Calendar

Saturn distinguishes itself from traditional calendar apps with its social features and Snapchat-like design. It allows students to easily share and compare schedules with friends, supporting features tailored to high school life, such as block schedules, rotation calendars, and extracurricular activities. While it also caters to college students, its adoption is more prevalent among the high school demographic.

Key Features of Saturn:

  • Social schedule sharing
  • Snapchat-like interface
  • Support for block schedules and rotation calendars
  • Extracurricular activity planning

Saturn’s Funding and Notable Investors

Founded by Dylan Diamond (CEO) and Max Baron (COO), Saturn has garnered ample investment from prominent figures in the tech industry. In 2021, Forbes reported that the startup had raised $44 million from investors including Salesforce CEO Marc Benioff, Uber CEO Dara khosrowshahi, and Jeff Bezos’ Bezos Expeditions [2].

Pro Tip: Keep an eye on future Snapchat updates for potential integrations of Saturn’s scheduling features. This could streamline planning and coordination with friends directly within the Snapchat app.

Snapchat’s Acquisition of Saturn: Key Metrics

Metric Details
Acquired Company Saturn (calendar app for students)
Employees Joining Snap Approximately 30
US High School Reach 80% of high schoolers attend schools supporting Saturn
Notable Investors Marc Benioff, Dara Khosrowshahi, Jeff Bezos’ Bezos Expeditions

Evergreen Insights: the Evolution of Social Calendars

The acquisition of Saturn highlights the growing trend of social calendars designed to enhance connectivity and coordination among users. These applications go beyond traditional scheduling by integrating social networking elements, allowing users to share events, availability, and activities with friends and groups. This evolution reflects the increasing demand for seamless integration between social life and personal organization,particularly among younger generations who heavily rely on digital tools for interaction and planning.

The integration of calendar functionalities within social media platforms represents a strategic move to consolidate user activity and increase engagement. By offering a unified platform for both social interaction and scheduling, companies like Snap aim to create a more cohesive and user-kind experience, fostering greater loyalty and retention.

Frequently Asked Questions About Snapchat and Saturn

Why did Snapchat acquire Saturn?
Snapchat’s acquisition of Saturn, a calendar application popular among high school students, aims to integrate calendar-focused features into snapchat and enhance user engagement, particularly among younger demographics.
Will the Saturn app continue to operate after the Snapchat acquisition?
Yes, Snapchat has confirmed that the Saturn app will continue to operate as a standalone service following the acquisition.
How many Saturn employees are joining Snapchat?
Approximately 30 full-time employees from saturn will be joining Snapchat as part of the acquisition.
What makes Saturn different from other calendar apps?
Saturn distinguishes itself with a Snapchat-like design, enabling teens to easily share schedules with friends. It also supports features tailored to high school routines, such as block schedules and extracurricular activities.
How many high schoolers in the US use Saturn?
Snap estimates that around 80% of U.S. high schoolers attend schools that support the Saturn calendar app.
Who are some of the high-profile investors in Saturn?
Saturn has attracted investments from prominent figures like Salesforce CEO Marc Benioff, Uber CEO Dara Khosrowshahi, and Jeff Bezos’ Bezos Expeditions.

What features would you like to see integrated between Snapchat and Saturn? How do you think this acquisition will impact the way teens manage their schedules and social lives?

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Technology

Ad Spending: Where the Money’s Going Now

by Chief editor of world-today-news.com
written by Chief editor of world-today-news.com

Advertising Trends: Meta Dominates, TikTok Resilient, Snap Faces Challenges

Q1 Advertising Investments: brands Double Down

Despite macroeconomic uncertainties, brands considerably increased their advertising investments in the first quarter, focusing on demand generation. According to data from MikMak, which works wiht 2,500 major global brands, Meta platforms consistently lead as the primary traffic source.

  • Meta’s Dominance: Meta accounts for at least 50% of an advertiser’s budget, and even more for small-to-medium-sized businesses (SMBs), sometimes reaching up to 90%.
  • Alphabet’s Strong Showing: Alphabet follows Meta as a key traffic driver.
  • TikTok’s Ascendancy: TikTok ranks third, demonstrating its growing importance in the advertising landscape.

Did you know? Meta’s robust Q1 earnings reflect its pivotal role in advertisers’ strategies, highlighting its continued relevance in driving demand.

If you look at Meta this week, or Alphabet, and even snap, if you get under the hood, what we’ve consistently seen in Q1 is that brands invested in advertising, despite anything that was happening in the macro backdrop.And the reason why is as brands need to drive demand right now. And the number way that they’re going to do that is by investing in advertising.

Snap’s Position: SMB Challenges and Market Reaction

While Snap reported year-over-year advertising growth, concerns about the rest of the year tempered market enthusiasm.The apprehension stems from the fact that a meaningful portion of Snap’s advertisers are SMBs, which are particularly vulnerable to economic factors like tariffs.

Snap represents a smaller portion of overall brand investments,especially among Fortune 1000 companies. It typically ranks in the bottom 10 of trafficked channels, trailing behind platforms like Pinterest and The Trade Desk.

Pro Tip: Diversifying advertising channels is crucial. Brands should explore platforms like Pinterest and The Trade Desk to mitigate risks associated with over-reliance on a single platform.

Where Snap, you know, communicated trepidation is what’s happening for the rest of the year, and the reality is a good portion of Snap advertisers are SMB businesses that are going to be heavily impacted by tariffs.And so,I think that’s what the market was really responding.

Short-Form Video: Instagram Reels Lead,TikTok Follows

when it comes to short-form video advertising,Instagram,particularly with Reels,remains the top choice for brands. TikTok follows, with YouTube also playing a significant role.

Brands have many options to invest their dollars, and if it comes to a platform where they wont to invest in short-form video, the number one place that they’re still investing is Instagram, with Reels being a big portion of that, followed by TikTok, followed by YouTube.

TikTok’s Resilience and potential ban

TikTok experienced a temporary setback in Q1 when it went dark in the U.S. on Jan. 19. Though, traffic rebounded by March 1, surpassing Q4 levels by April 1. Brands view TikTok as a powerful channel for both brand building and driving conversions.

Despite past threats of a ban, advertisers continue to invest in TikTok, anticipating further extensions of any deadlines.

If you talk to any brand advertiser, that’s a very powerful channel. It helps you build brands and drive conversion all at once, and brands will consistently tell you they will continue to invest in that channel until they are told they no longer can.

Where Would Ad Dollars Go if TikTok Were Banned?

If TikTok were to go dark, meta and Alphabet would likely see increased traffic. pinterest would also benefit, as it is indeed considered a brand-safe surroundings that drives both demand and long-term brand equity.

If TikTok did go dark, I think what we saw all around January 19th is that Meta gains traffic, that Alphabet gains traffic, and Pinterest also gains traffic. And the reason why Pinterest is a dark horse that no one talks about is that Pinterest is really considered one of the safest places on the internet.

Frequently Asked Questions (FAQ)

Why are brands investing in advertising despite economic uncertainty?
Brands need to drive demand for their products and services, and advertising is the primary means to achieve this.
Which platform dominates advertising budgets?
Meta platforms, including Facebook and Instagram, typically account for the largest share of advertising budgets.
What is Snap’s biggest challenge?
Snap’s reliance on SMB advertisers, who are more susceptible to economic downturns and tariffs, poses a significant challenge.
Where would ad dollars shift if TikTok were banned?
Ad dollars would likely shift to Meta, alphabet, and Pinterest.
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Technology

Morning movers: publity, European Lithium, Wolftank-Adisa, Klondike Gold, 3D Systems, K+S, Pierer Mobility, Ambarella, Snapchat and Telecom Italia

by Chief editor of world-today-news.com
written by Chief editor of world-today-news.com

October 3, 2024, 816 characters

About: boerse-social.com provides the winners and losers intraday or outside trading hours based on the L&S indications. Supplemented by trader comments from the wikifolio universe and the well-known overview graphics from the stock exchange social network.


Klondike Gold : 14.77%

Morning movers: publity, European Lithium, Wolftank-Adisa, Klondike Gold, 3D Systems, K+S, Pierer Mobility, Ambarella, Snapchat and Telecom Italia

3D Systems : 7.05%

Ambarella: 5.12%

Snapchat : 5.08%

Telecom Italia : 4.94%

Pierer Mobility : -5.42%

K+S : -6.42%

Wolftank-Adisa : -17.21%

European Lithium : -54.22%

publicity : -72.86%

BSN Podcasts


Christian Drastil: Vienna Stock Exchange chat

Vienna Stock Exchange Party #751: ATX falls, all stocks in the red today, new strong partner for hauptmarkt-stimme.at


Photo credit

1.
Klondike Gold : 14.77%

2.
3D Systems : 7.05%

3. Ambarella: 5.12%

4.
Snapchat : 5.08%

5.
Telecom Italia : 4.94%

6.
Pierer Mobility : -5.42%

7.
K+S : -6.42%

8.
Wolftank-Adisa : -17.21%

9.
European Lithium : -54.22%

10. publicity : -72.86%

Stocks on the radar:Polytec Group, voestalpine, Agrana, Austriacard Holdings AG, Addiko Bank, Warimpex, OMV, VIG, Semperit, RBI, Wienerberger, Cleen Energy, DO&CO, EVN, EuroTeleSites AG, Oberbank AG Stamm, Immofinanz, Mayr-Melnhof, Amag, CA Immo , Erste Group, Vienna Airport, Austrian Post, S Immo, Telekom Austria, Uniqa, Nike, Covestro, Siemens Energy, Rheinmetall, Airbus Group.

Random Partner



Warimpex
Warimpex Finanz- und Beteiligungs AG is a real estate development and investment company. The focus of business activities is the operation and construction of hotels in CEE. Warimpex also develops office buildings and other properties.

>> Visit 68 other partners at boerse-social.com/partner


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Technology

Girlfriend won’t show me her Snapchat anymore? (sex, girls, women)

by Chief editor of world-today-news.com
written by Chief editor of world-today-news.com

I was with my boyfriend at a Halloween party thrown by his friends. There he met an old dance partner with whom he used to take courses. According to him, there was never anything between them. She came straight to me and asked if she could dance with my boyfriend. I said ok, but was very angry that he didn’t refuse on his own. He didn’t dance with her because I told him so.

Half a week later I noticed that he was acting strange on his cell phone and I secretly answered his cell phone. Then I saw that he wrote to her. The chat was archived and set to automatically delete messages. I was stunned and left him a message saying I knew about it. But I had to go straight to work. We argued over WhatsApp and he accused me of hiding it because otherwise I would get jealous, even though there was no reason and he wanted to get advice from her about mental stress because she seemed to know all about it. He even talked about breaking up when I really believed he wanted something from her. But he doesn’t want to tell me because I’m very close to him and he’s ashamed.

I wrote to many of my friends and his friends for advice. Everyone said that it wasn’t possible, that he did it secretly. But his friends said that my friend also told them about it and that it was a sign that he had nothing to hide.

In any case, he changed his code. There was a conversation, he showed me that he no longer writes to her. He said if I asked him, he would show me his chats, but not behind his back. A few days later I called a friend to see if he was actually training. He then changed his code again because I wanted control.

Now I’m looking for advice on how you assess the situation. Please refrain from giving advice such as breaking up.

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Technology

Snap unveils series of updates at annual partner summit

by Chief editor of world-today-news.com
written by Chief editor of world-today-news.com

Snapchat announced some major updates at its Partner Summit 2024, including the next version of its AR glasses, which it hopes will be the next big step for the company.

It also unveiled a range of new app updates, which offer a range of new considerations for your Snap marketing approach.

First up, Snap is rolling out an updated user interface, which aims to simplify your various engagement options in the app.

As you can see, the updated Snapchat UI moves stories posted by your friends to the top of your inbox (left screen), with Instagram-like story bubbles to indicate new content. You’ll also be able to access the Snap Map from here, via a new shortcut button in the bottom-middle of the screen.

When you swipe right from the camera, the app opens a full-screen feed of recommended stories and Spotlight video clips, powered by AI recommendations, based on your interests.

Snap is therefore part of the broader social media trend, started by TikTok, of providing more AI recommendations, to drive engagement, rather than focusing on your following graph.

Which is clearly working. Meta claims that engagement on Facebook and IG has increased significantly since implementing AI recommendations, and it makes sense that Snap is also aligning with that same trend.

As explained by Snap:

“With this new, simplified design, Snapchat users will enjoy a more personal and relevant viewing experience. This update also has the potential to help our creators and publisher partners find new audiences on new platforms and support our advertising business over the long term.”

More engagement, more ads, and more discovery, which could be a big win for the platform.

Which is especially true when you also consider that the number of creators publishing publicly on the platform has more than tripled over the past year.

Snap’s creator funding opportunities, along with growing interest in Spotlight, have driven new engagement in the app, and Snap is also looking to capitalize on that by allowing more users to publish to an audience, if they choose.

Snap has always prioritized connections between friends, but it recently launched a new option that will allow younger users to create a public profile, instead of a private one.

This also carries some level of risk, but Snap wants to provide more opportunities to strengthen its appeal to creators and deliver more engaging content to more people.

In addition to this, Snap is also looking to facilitate more partnerships between brands and influencers through a new “Snap Star Collab Studio.”

According to Snap:

“Through our premier partners and new self-service tools, creators can now choose to show their engagement and demographic data to brands. And soon, they’ll be able to share that information directly with any advertiser on Snapchat.”

Much like the brand collaboration tools available for IG and TikTok, Snap is also looking to enable more brand partnerships, providing more opportunities for brands and creators.

Meanwhile, in the chat element (where the real engagement happens in the app), Snap is adding new local time zone streaming listings, which will make it easier to connect with friends around the world.

It’s also rolling out updated HD video calling and “Snap Mail,” which lets you leave a personalized Snap for a friend if they don’t respond.

Snapchat also has new AR elements, including an AI-powered Lens that will show you what you’ll look like in the future.

Snap unveils series of updates at annual partner summit

Yes, it’s not a major breakthrough in AI development, but you can see it being a big hit with Snap users.

Snap is also bringing simplified AR creation tools to Lens Studio, including “Easy Lens,” which enables Lens creation from text queries, and new AI-powered creator assistance.

Snapchat Partner Summit 2024

This is a great use of generative AI, allowing more people to create augmented reality and, eventually, virtual reality experiences, without needing to be a coding pro. This could democratize advanced digital development and encourage more people to engage more with personalized immersive experiences.

Meta is also working on this project for its Metaverse VR worlds.

Snapchat is also adding AI elements to its Memories feature, which will create more engaging displays of your past updates.

It also equips its My AI chatbot with a new object recognition and translation capability.

“My AI can now interpret snapshots of parking signs, translate menus into a foreign language, or help identify unique plants.”

Snapchat Partner Summit 2024

This is essentially integrating some of Snap’s existing camera tools, aligning them with its AI advancement. So it’s not a new feature per se, but it builds on its My AI element.

And also some yellow Snap Crocs for your Bitmoji. If you’re into that kind of thing.

There are plenty of new elements here to consider and factor into your Snap planning, with a range of options to further facilitate engagement and drive future opportunities. And with Snap now up to 850 million monthly users, it’s definitely worth considering the platform’s opportunities for your marketing efforts.

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