WhatsApp Launches National โคAd Campaign Focused on Coreโ Messaging โFeatures
MENLO PARK, CA – September 6, โ2023 – WhatsApp โขtoday โคannounced a new, nationally-focused advertising campaign designed to highlight the core functionalโฃ benefits of its messagingโค platform and attract users currently relying on traditional SMS text messaging. The campaign, running from September through November, will utilize television, digital, socialโข media, and out-of-home advertising.
The push comes as WhatsApp continuesโข to gain traction โin Western markets, traditionally dominated by platformsโ like Messenger. While already the most used messaging app globally, whatsapp reached 100 million users in the U.S. in July 2023, signaling growingโ adoption. However, a important portion of โtheโฃ American population – millions of users -โข still โutilize in-built messaging tools โคonโ their devices.WhatsApp’s strategy appears to be focused โon converting these users, potentially doubling itsโค U.S.โ userโ base and expanding advertising and promotional opportunities.
The campaign features actors Adam Scott, known for his role in Severance, and Benjamin McKenzie, recognized from The O.C., aiming to broaden appeal across different demographics. WhatsApp intends to shift habitual behaviors by showcasing the advantages of its platform, including smarter connection features.
The company, owned by Meta, is emphasizing the practical benefits of WhatsAppโค as a communication tool, rather than competing directly with its sister platform, Messenger. The campaign aims to position WhatsApp as a superior alternative to SMSโฃ for everydayโ connection.