Breaking News: The Verge has launched new follow buttons for specific tech and wearable categories, allowing readers to customize their news feeds and daily email digests. This feature, rolled out today, aims to enhance user experience by providing tailored content delivery.
The Verge, a prominent technology news and media network owned by Vox Media, has introduced a new functionality enabling users to directly follow specific content categories. Previously, users primarily interacted with content through general topic pages or by following the publication as a whole. This update allows for granular control over the news experience.
The initial categories available for following are “Tech” and “Wearable.” Each article footer now features a “Follow” button accompanied by a corresponding SVG icon. Clicking this button prompts a popover window explaining that posts from the selected topic will be included in the user’s daily email digest and homepage feed. The popover also includes a “See All” link directing users to the dedicated category page on The Verge’s website.
The “Tech” category link directs users to https://www.theverge.com/tech, while the “wearable” category link leads to https://www.theverge.com/wearables. The design of the follow buttons and popover windows utilizes a consistent visual language, employing SVG icons for clarity and a modern aesthetic.
Vox Media, founded in 2005 by Ezra Klein, Melissa Bell, and Matthew Yglesias, has consistently focused on innovative digital media strategies. The Verge, acquired by Vox Media in 2014, has become a leading source for in-depth technology reporting, reviews, and analysis. This new feature aligns with Vox Media’s broader strategy of enhancing user engagement and personalization across its network of digital publications, which also includes New York Magazine, Eater, and The Cut.
This update is expected to improve content revelation for users interested in specific areas of technology and wearables, fostering a more personalized and relevant news consumption experience. The implementation of category-specific following is a key step in The Verge’s ongoing efforts to refine its digital platform and cater to the evolving needs of its readership.


