Meta โUnveils AI-Powered Ray-Ban Display Lenses, Betting Big on โคa Post-Smartphone โFuture
MENLO PARK, CA โ- September 18, 2025 – Meta CEO Mark Zuckerberg today unveiled theโข Ray-Banโข Meta Display, aโ newโฃ generation of smart glasses โคfeaturing integrated displays and advanced artificial intelligence capabilities.The lenses,priced at $799,aim โtoo deliverโ a โhands-free,immersive experience,displaying messages,photos,and more directly in the userS field of โvision.
The Ray-Ban Meta Display boasts cutting-edge control mechanisms, โutilizing โฃbraceletsโ equipped with “neuronal bands” – sensors that respond to subtle finger โฃmovements, allowingโ for intuitive operation of the lenses.Zuckerberg articulated Meta’s aspiring vision for โthe โtechnology, stating, “Our goal is to create โattractive lenses that offer personalโ superintelligence and โขaโข sense ofโ presence usingโฃ realistic holograms.” He further defined this vision โขas “metavers,” emphasizing the interconnectedness of โthese technologies.
Zuckerberg predicts these AI-powered lenses will ultimately supersede the smartphone as โคthe primary personalโค computing device. This launch representsโ a meaningful โขescalation in Meta’s four-year investment in virtual and augmented reality, โa strategic shift formally acknowledged in late 2021 with the company’s โrebranding from Facebook.
However,the path to this future isn’t without financial hurdles. Meta’s โ Reality Labs,theโฃ division responsible for virtual โand โaugmented reality growth,reported aโข loss of $4.5 billion in the second quarter of thisโฃ year. โฃ
Industry โanalyst Leo Gebbie of CCS Insight views this as a long-term strategic play. “This โฃis a long-term bet to free himselfโค from โsmartphones,”โ Gebbie โขexplained, “where he hasโ lost ground with rivals such as Apple and Google.” The Ray-Ban Metaโค Display represents a โbold step โin Meta’s effort to redefine personal technology and establish a leadership position โin the emerging metaverse landscape.