Rehab Industry Veteran Secures $1.1 Million Seed Funding to Disrupt Physical Therapy with New Software
AUSTIN, TX – August 12, 2025 – Tayla Cannon, a content creator and former healthcare professional, has received a $1.1 million seed investment from Slow Ventures’ $60 million Creator Fund to develop Rebuildr, a software platform aiming to revolutionize the physical therapy and rehabilitation industry. The funding, announced tuesday, marks Cannon as one of the first creators to benefit from Slow Ventures’ initiative focused on backing impactful online content creators and influencers.
Cannon initially began sharing her insights on social media in 2024, organically building a following before transitioning it into a full-time profession. “There was no strategy, no roadmap, and certainly no business model behind it,” she stated.Her success, she credits, stems from authenticity and genuine engagement with her audience.
As her brand rapidly expanded, Cannon recognized the need to develop business acumen and content strategy – skills not traditionally taught in healthcare. ”We’re trained to help people, not to build brands,” she explained. A pivotal moment came when she identified herself as the limiting factor in her business’s growth, prompting her to build a team to facilitate scaling.
Rebuildr represents a shift from traditional, localized reactive care to a “proactive, holistic mode,” combining consumer solutions, clinical expertise, education, and software delivery at scale. Cannon was introduced to Slow Ventures thru a networking event in Austin, initially with no intention of seeking capital. A conversation with investor Megan Lightcap sparked a vision for an even larger scope for rebuildr.
“The conversation sparked somthing,” Cannon said, adding that Slow has helped her “imagine a version of Rebuilder that’s even bigger” than her initial plans.
Rebuildr will enter a market that includes existing personal trainer software like TrainHeroic, Trainerize, and Everfit. Cannon’s ambition is to make high-quality rehabilitation accessible globally, removing barriers related to location, insurance, and appointment limitations. “I want to make high-quality rehab accessible anywhere in the world, not limited by geography, insurance, or 30-minute appointments,” she said.