Apple Expected to Announce US formula โ1 Rights Deal During United Statesโข Grand Prix
Austin, Texasโค – Apple is poisedโ toโค confirm a significant agreementโ for exclusive United States broadcast rights to Formula 1 duringโ this weekend’s โUnitedโข States Grand Prix, according โto sources. โขThe deal, anticipated to begin with the 2026 season, would see races streamed on Apple โTV+,โ further expanding the tech giant’s foray into live sports broadcasting.
This potential partnership arrivesโ at โฃa pivotal moment forโข F1 in the American market. Fueled by the popularโข Drive to Survive docuseries and strategic investment by Liberty Media, viewership โhas surged,โค averaging 1.4 million per race across ESPN and ABC. โWith three โฃUS-based racesโ now on the calendar – Austin, Miami, and Las Vegas -โฃ and growing fan engagement, securing a long-term broadcast partner โlike Apple is crucial for sustaining this momentum. The agreement is โขexpected to mirror the scale of โApple’s existing $2.5 billion, 10-year deal with Major โLeague Soccer and its โข Friday Night Baseball package, solidifyingโ Apple’s position โwithin the โฃAmerican sports landscape.
Theโ move would representโ a major win forโค Apple, building onโ its successโ in live sportsโฃ streaming. F1’s increasing popularity, especiallyโค within the US, makes it an attractiveโ property. The future of F1 TV, the series’ existing streaming โservice,โค remains unclear pending the official proclamation.
Details of the financial โฃterms โhave not been โขdisclosed, but โindustry analysts predict a substantial investment from Apple, reflectingโ the growingโค valueโ of F1’s broadcast rights.An official announcement is expectedโฃ before the conclusion of โฃthe United States Grand Prix weekend.