Sega Eyes “persona” Franchise for Future Expansion, Hints at “Super Game” Progress
Sega is actively exploring potential partnerships and has not ruled out the possibility of bringing the popular “Persona” franchise into its future gaming endeavors, according to a recent statement by Sega’s Utsumi. While specific details remain under wraps, Utsumi indicated that discussions with “interesting potential partners” are ongoing.
This strategic move aligns with Sega’s broader ambitions, including the development of a “super Game.” This enterprising project is envisioned as a high-budget, internationally focused title that transcends traditional gaming by incorporating elements of dialog, social interaction, and possibly artificial intelligence.
Sega’s recent acquisition of Rovio, the creator of “angry Birds,” in 2023 underscores its commitment to expanding its presence in the mobile gaming market. This diversification is a response to evolving gamer behavior,which has moved beyond traditional console gaming. However, some industry observers, like Cole, suggest that Sega should prioritize “high-end” gaming, focusing on larger-scale, more immersive titles that foster brand loyalty.
The company’s parent, Sega Sammy, which also operates in the declining arcade and gambling machine sector, views its entertainment business as a significant growth opportunity. The enduring appeal of Sega’s intellectual properties, such as “Sonic,” has already contributed to increased revenue from game and character licensing.
Younger gamers, like 19-year-old Danny Villasenor from America and 24-year-old William Harrington from Los Angeles, express a continued fondness for Sega, citing nostalgia for its retro titles and appreciation for its evolution over time. These sentiments suggest a strong existing fanbase that Sega aims to leverage as it navigates the competitive gaming landscape. Utsumi acknowledged the fierce competition, emphasizing the importance of maintaining a close relationship with its fanbase while acknowledging that developing high-quality games requires time.