mercado Libre has โฃlaunched the firstโค Pinterest โคShopping integration in Mexico, enabling users to purchase products โdirectly from โPins within the Pinterest app. The move expands the e-commerce giant’s reach and offersโ a new shopping experience for Mexican โconsumers.
This integration โขarrives as social commerce gainsโ traction in Latin America, with Mercado Libre aiming toโ capitalize on Pinterest’s visual revelation platform to drive sales. Mexican shoppers can nowโค seamlesslyโ transition โขfrom discovering products โฃon Pinterest to โcompleting purchases on Mercado Libre, streamlining the buying process. The partnership provides Mercado โคLibre โwith access to Pinterest’s engaged user base and offers Pinterest โusers โฃa convenient way to buy products they find inspiring.
The new feature allows Mexicanโฃ Pinterest users to tap on product โขPins and be directed to the โขcorresponding product page on Mercado Libre, where they can add items to their cart and checkout. Mercadoโ Libre is the first e-commerce platformโข in Mexico to offer this direct shopping experience through Pinterest.
According to a press release, thisโ collaboration is part of Mercado Libre’s broader strategy toโข innovateโข and enhance the onlineโฃ shopping experience for its customers. Pinterest has alsoโข been actively investing in shopping features, aiming to become a key destination forโฃ product discovery andโ purchase.โ The rollout in Mexico marks โคa notable stepโฃ in bringing these capabilities โtoโฃ a growing market.