mercado Libre has launched the first Pinterest Shopping integration in Mexico, enabling users to purchase products directly from Pins within the Pinterest app. The move expands the e-commerce giant’s reach and offers a new shopping experience for Mexican consumers.
This integration arrives as social commerce gains traction in Latin America, with Mercado Libre aiming to capitalize on Pinterest’s visual revelation platform to drive sales. Mexican shoppers can now seamlessly transition from discovering products on Pinterest to completing purchases on Mercado Libre, streamlining the buying process. The partnership provides Mercado Libre with access to Pinterest’s engaged user base and offers Pinterest users a convenient way to buy products they find inspiring.
The new feature allows Mexican Pinterest users to tap on product Pins and be directed to the corresponding product page on Mercado Libre, where they can add items to their cart and checkout. Mercado Libre is the first e-commerce platform in Mexico to offer this direct shopping experience through Pinterest.
According to a press release, this collaboration is part of Mercado Libre’s broader strategy to innovate and enhance the online shopping experience for its customers. Pinterest has also been actively investing in shopping features, aiming to become a key destination for product discovery and purchase. The rollout in Mexico marks a notable step in bringing these capabilities to a growing market.