Facebook Dating Sees Surge in Gen Z Users,โค Challenging AppS ‘Mom’ Image
NEW YORK – In a surprising turn, Facebook Dating โคis experiencing โa boom in popularity โฃamong Gen Z singles, defyingโ the platform’s long-held reputation as a social network for older generations. The โtrend signals a triumphant effort by โMeta, Facebook’s parent company, to โคrebrand the app and attract โคyounger users.
Historically dismissed by younger demographics as an outdated platform, facebook is now drawing โคgen Z through features like its Datingโฃ service, which emphasizes โขshared connections and interests.Meta highlighted Marketplace and Dating as โคkey platforms in its strategyโค toโ lure โin those born afterโข 1997.
“Underlying itโค all is thatโ there are realโค peopleโ on Facebook,”โข a Meta representative told The New York Times. “You canโ see who they are, you can see how you’re connected toโ them, and if you have mutual friends, we make it โขeasy to see where you โคhave mutual interests.”
While โฃFacebook Dating โฃremains popular โwith those over 30, the platform now boastsโ approximately 1.8 million users in their 20s, with hundreds of thousandsโฃ creatingโฃ new โprofiles each โคmonth. Data reveals a 24% โincrease in โฃdaily conversations on Facebook Dating among users aged 18 toโฃ 29 over theโ pastโ year, according to a โขrecent study.The examination also found high user retention, with 55% of women โand 56%โ of men returning to the app monthly in search of romanticโ connections.
The shift in perception โฃis also evident on โTikTok, where users are openly praising Facebook Dating. “Facebook โขdating isโข E L I T โE idc what anyone says,”โ one commenterโ wrote. Another user shared,”I’ve had โขmore conversations with menโข onโฃ Facebook dating than on any of the other apps.” A third declared, “Facebook dating isโค litโฆI see some of the most stunning women onโข that app!! โขIt’s legit.”
Accordingโฃ to Forrester VP directorโข Mike Proulx, Gen Z’s engagement on Facebook isn’t centered around the customary social media feed. “What’s bringing them back to the platform โis Marketplace, Messenger, โฃDating,” he explained. Meta has been activelyโ working toโ “ditch its ‘mom’ vibes” by โrevamping the platform to focus on creators, groups, and events.
