Is it mandatory for sellers to have a shop on both Tokopedia and TikTok Shop?

No,Tokopedia does not require sellers to maintain shops on both platforms. sellers can choose to operate on either Tokopedia, TikTok Shop, or both, depending on their business objectives.

Are sellers obligated to create video content for tiktok Shop?

Tokopedia does not mandate that sellers create video content for TikTok Shop. The decision to create video content is entirely up to the seller and their marketing strategy.

Is activating Cash On delivery (COD) services compulsory for sellers migrating to TikTok Shop?

No, activating Cash On Delivery (COD) is optional for sellers transitioning from Tokopedia to TikTok Shop. Sellers can choose whether or not to offer COD based on their preferences and business needs.

What are the main concerns of sellers regarding the integration of Tokopedia and tiktok Shop Seller Centers?

Many sellers have expressed concerns about the complexity of the integrated system, particularly regarding courier selection and overall ease of use. Some sellers find the new system more tough to adapt to compared to the previous Tokopedia-onyl platform.

How does the integration of Tokopedia and TikTok Shop affect small and medium-sized enterprises (UMKM)?

The integration has raised concerns among UMKM, with some fearing it could threaten their operations. Minister Maman has pledged to address these concerns and ensure a smooth transition for these businesses.

Tokopedia Limits Seller Features Amid TikTok Shop Integration

Platform Pushes Merchants to New Unified Sales Center

Tokopedia is restricting functionality within its original Seller Center, encouraging merchants to transition to a combined platform with TikTok Shop. The move follows Bytedance’s acquisition of a significant stake in the Indonesian e-commerce giant, sparking concerns about market competition.

Feature Restrictions and Migration Push

Aditya Grasio Nelwan, Head of Tokopedia Communication and TikTok E-Commerce, confirmed that features are being gradually removed from the Tokopedia Seller Center. Specifically, the ability to add new products has been curtailed. “At the Tokopedia Seller Center there are some features that we really derive slowly. Well, indeed on June 9 yesterday there were many features that we sent down, indeed the aim was to motivate the seller to move (to Tokopedia & Tiktok Shop Seller Center),” he stated during a recent media briefing in Jakarta.

Despite the limitations, Nelwan assured sellers that transactions can still be processed through the existing Tokopedia Seller Center. However, the company is strongly advocating for full integration with the new unified system to unlock further business potential.

According to Statista, e-commerce revenue in Indonesia is projected to reach US$51.98 billion in 2025, making it a crucial market for both Tokopedia and TikTok. (Statista, Indonesia E-commerce Revenue)

Migration Challenges and Concerns

The transition hasn’t been seamless. Nelwan noted that not all sellers have migrated to the new Seller Center, citing misconceptions about the integration process. These include beliefs that sellers must maintain shops on both platforms, create TikTok video content, or activate cash-on-delivery options. Technical difficulties are also hindering some merchants.

“In terms of percentage, I cannot mention it, but certainly the majority have migrated,” Nelwan added.

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Recent Developments and Regulatory Scrutiny

This integration is a key component of the transition following Bytedance’s takeover of Tokopedia from Goto. Sellers were given a deadline of June 9, 2025, to move to the new sales center. Tokopedia is also addressing allegations of monopolistic practices raised by the KPPU (Indonesia’s Business Competition Supervisory Commission) following the acquisition.

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Tokopedia Exec Debunks TikTok Shop Migration Myths Amid Seller Concerns

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Tokopedia Exec Debunks TikTok Shop Migration Myths Amid Seller Concerns

JAKARTA – Tokopedia is addressing concerns from sellers regarding the migration to TikTok Shop, clarifying common misconceptions surrounding the transition. Aditya grasio Nelwan, Head of Interaction at Tokopedia, addressed these “myths” in a recent interview, aiming to reassure sellers amidst the ongoing integration of the two e-commerce platforms.

Nelwan emphasized that sellers are not obligated to maintain storefronts on both Tokopedia and TikTok Shop. This clarification comes as many sellers voiced concerns about the perceived pressure to operate on both platforms concurrently. He also addressed the misconception that creating video content is a mandatory requirement for TikTok Shop.According to Statista,video content is increasingly significant for online sales,with 73% of consumers preferring to learn about a product or service via video as of 2021.

Key Clarifications on Tokopedia and TikTok Shop Integration

The integration of Tokopedia and TikTok shop has sparked debate among sellers, particularly concerning the unified Seller Center. Hear’s a breakdown of the key points clarified by Tokopedia:

No Forced Dual Storefronts: Sellers are free to choose whether to operate on Tokopedia, TikTok Shop, or both.
Video Content is Optional: Creating video content is not a mandatory requirement for selling on TikTok Shop.
COD Activation is a choice: Sellers can decide whether or not to activate Cash On Delivery (COD) services.

Did You No? Tokopedia and TikTok Shop merged their e-commerce operations in Indonesia in December 2023, following TikTok’s acquisition of a controlling stake in Tokopedia.This move aimed to combine TikTok’s social commerce capabilities with Tokopedia’s established e-commerce infrastructure.

Seller Concerns and System Integration

Many Tokopedia sellers have voiced their frustrations with the integrated Seller Center, citing difficulties in adapting to the new system. Complaints range from increased complexity in managing logistics to limitations in courier selection. These concerns have been expressed in app reviews and on social media platforms.

Minister of Cooperatives and Small and Medium Enterprises (SMEs) Teten Masduki has acknowledged these concerns, stating that the government is committed to ensuring that the integration does not negatively impact UMKM. The Ministry is working to address the challenges faced by sellers and facilitate a smooth transition to the new platform according to antara News.

The Indonesian e-commerce market is projected to reach $83.2 billion in 2024, demonstrating the significant potential for growth and the importance of addressing seller concerns to foster a healthy and competitive online marketplace according to Statista.

Pro Tip: Sellers should explore the resources and support offered by Tokopedia and TikTok Shop to navigate the integration process effectively. Utilizing training materials and engaging with the seller community can help overcome challenges and optimize their online presence.

tokopedia and TikTok Shop: Key facts

Feature	Tokopedia	TikTok Shop
Business Model	E-commerce marketplace	Social commerce platform
Content Format	Product listings, images	Short-form videos, live streams
Seller Requirements	Flexible, no content mandate	Video content optional

What strategies do you think sellers should adopt to thrive in the integrated Tokopedia and TikTok Shop ecosystem?

How can Tokopedia and TikTok Shop better address seller concerns and ensure a seamless transition for all users?

Evergreen Insights: The Evolution of E-commerce in Indonesia

The Indonesian e-commerce landscape has undergone significant transformation in recent years, driven by increasing internet penetration and the growing popularity of online shopping. The integration of tokopedia and TikTok Shop represents a pivotal moment in this evolution, combining the strengths of conventional e-commerce with the engaging power of social media.

Historically, Tokopedia has been a dominant player in the Indonesian e-commerce market, providing a platform for millions of sellers to reach a wide customer base. TikTok Shop, on the other hand, has rapidly gained traction by leveraging its massive user base and innovative social commerce features.The merger of these two platforms has the potential to reshape the competitive landscape and create new opportunities for businesses of all sizes.

Frequently Asked Questions About Tokopedia and TikTok Shop Integration

Q: what is the main goal of integrating Tokopedia and TikTok Shop?: A: The primary goal is to create a more thorough and engaging e-commerce experience for both sellers and buyers by combining Tokopedia’s established marketplace with TikTok’s social commerce capabilities.
Q: How will the integration affect shipping and logistics for sellers?: A: The integrated system aims to streamline shipping and logistics, but some sellers have reported challenges in courier selection and overall management. Tokopedia and TikTok Shop are working to address these issues and provide better support for sellers.
Q: Will the integration led to increased competition among sellers?: A: The integration is likely to intensify competition as more sellers gain access to a wider audience. Though, it also presents opportunities for sellers to differentiate themselves through unique products, engaging content, and excellent customer service.
Q: What resources are available to help sellers navigate the integration process?: A: Tokopedia and TikTok Shop offer a range of resources, including training materials, online support, and community forums, to help sellers adapt to the new system and optimize their online presence.
Q: How can sellers leverage video content to boost sales on TikTok Shop?: A: Sellers can create engaging short-form videos showcasing their products, demonstrating their use, and highlighting their unique features. Live streams can also be used to interact with customers in real-time and promote special offers.

Disclaimer: This article provides general information about the Tokopedia and TikTok Shop integration and should not be considered financial or business advice.Sellers should consult with professionals for personalized guidance.

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